Marketing

R.A.M. (random acts of marketing) is a catchy phrase Debbie Oster warns all marketing directors to steer clear from. It's easy to throw ideas out there and hope that one of them sticks, but this form of marketing is setting your business up for failure. In this episode, Debbie guides you to success by preaching how important it is to...

As we wrap up our Generations in the Gym series, Dr. Sarah Marion is here for our final segment on the Baby Boomers.  Dr. Marion shares some insights on what baby boomers are looking for in a fitness program, and how to best reach them. Learn tips for attracting boomers into fitness facilities that will help make the gym more...

Are you looking for secrets to content marketing? John Egan, author of The Stripped-Down Guide to Content Marketing, brings an infectious energy to this episode on content marketing. John has a fun, but intriguing approach about what works and what doesn't, when it comes to content marketing. John will guide and navigate you to marketing success....

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