Branding is like a tapestry. There are multiple facets that need to come together. 1) A clear message and 2) Strategic design. Weave them together, and it will be impactful. Naomi Gee shares her expert advice to help you stay consistent, clear, and cohesive in your brand....
There’s no better way to expand your fitness business brand than to get published. Media outlets are looking for people to tell their story, but they won’t chase you. YOU need to go to them and pitch the VALUE that you will bring to their listeners or audience. James Patrick, founder of FITposium, shares advice on how to be successful...
Lisa Haggis is a business expert, brand strategist and founder of Realize Your Brand. According to Lisa, your brand is the way you give people a reason to choose you. If you only have surface level marketing, your members won’t stay. I’d say that is a powerful statement. ...
Are you curious about how Google can help your lead generation? According to Sydney and Megan, "Google is where it is at," when it comes to driving people through the door. Sit back and take a listen to the tips and tricks that Sydney and Megan deliver in this episode....
Do you ever wonder if your website is targeting your market? Is your website giving you more clients, more growth and more traffic? In today's episode, Jessica Freeman will guide you on how to answer these questions, plus give you her professional advice on how to make your website fresh, up to date and easy for your clients to...
Let’s be honest, the fitness industry is saturated and there’s competition around every corner. So how are community members supposed to make this buying decision? Bartlett from Sneeze.It walks us through his marketing concept, Simple Numbers, to help you understand when it comes to spending your marketing dollars well, we need to think less about cost per lead and more...
Today I sit down with John Caliri from FirstHealth of the Carolinas. John has received numerous awards and recognition, including the Medical Fitness Association Director of the Year Award, the Don Schneider Award and most recently, the 2017 Hank Boerner Pioneer Award for significant contributions to the advancement of the industry....
Set yourself and your business up to sell more than just memberships. There is so much money to made in selling the extras: supplements, shakes, programming, branded clothing. Think of the possibilites with having an extra income source. Grab your team and take 30 minutes to listen to the importance of secondary income...
After this episode, you will be able to turn yourself into an unexpected branding pioneer, plus you will learn how to find your creative self! Billy is here to teach you and your staff how to blow your customers minds by differentiating your business with bringing on the unexpected. Take time to listen to one of your fellow industry...
It's a new year and it is no better time to refresh how you market your club. Ryan will take us through the "food pyramid" of marketing videos starting with the anchor video being your base. Ryan explains the importance of each video and the content that each video should contain. This episode is quite informative and super important for...
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