Organic marketing is the base for all fitness marketing in this day and age. Luke preaches consistency and making sure your content speaks to your following. In this episode, Luke focuses on the benefits of organic marketing as well as the biggest mistakes to avoid and if he could offer up one piece of advice it would be, “get your followers to buy into the person, not the service.”
Join the team at ASF Payment Solutions and Club OS to discuss how to leverage their software solutions to truly engage with your members where they are. We cover the flexibility of ASF’s online services to ensure that members can still engage with the club without stepping a foot inside the door. We’ll hear how data and analytics from both platforms can help operators with their targeted marketing techniques. Lastly, we’ll dive into how each company works on their own and with other software systems, but of course we’ll cover the beauty of using them together to enhance the member journey!
In today’s episode Brittany talks about automating processes and getting them to the point where you, the owner or general manager, can step away from the business for a period of time and still have the business run efficiently and effectively. Brittney is a processes guru and loves to share her journey, with other fitness business owners, how she was able to get all of her information out of her head and into a systematic process.
In this episode, Nick answers top marketing questions to help owners promote their businesses for 2021. Listen to Nick’s top advice for optimal advertising on social media platforms. Nick also stresses the importance of on-line reviews and gives advice on how to gather more reviews for your future members to read
Dave Keine is the head of product & marketing at Podchaser where he oversees the direction of the platform, focusing on powering podcast discovery. Prior to Podchaser, Dave founded the podcast production company Triangle Content, amassing more than 2 million plays in its first year.
Debra along with her husband started Row House to offer a fitness option to those that didn’t exercise. Having discovered the amazing benefits of the rowing machine, they packaged the all-in-one workout into an enjoyable and inclusive brand and have scaled it to 300 studios (plus 100+ for 2021) across the US. As a husband and wife team, they are passionate about success being a team sport and have been successful through their partnership and developing a strong brand culture.
Mohit Rajhans, co-founder of Think Start Inc. He has worked with most of Canada’s top media organizations, with a focus on major brands. Mohit’s strategy and content development work has been featured around the world and he has also spent the last 8 years teaching continuing education at Humber College. With a large group of subject matter experts that range from digital marketing to copywriting and e-commerce, Think Start Inc. helps brands, people, companies and creators find a path to success with their content, communications and digital needs. Mohit is also an author and has published two books: Rethinking Your Brand and How to Find Growth Beyond Your Personal Brand.
If you’re a facility operator who is hesitant to adopt networked fitness solutions – this is just the episode for you! We explore Precor’s networked fitness solutions: Preva and Advagym by Sony – and give you a sneak peek as to the types of data you’ll be receiving by making them part of your facility.
Krishea discusses the highs and lows of rebranding Curves. Being a veteran of the industry, Krishea talks about how she has taken her experience and has applied it to leading a new vision for Curves and the team aroud her.
In this episode, Adam shares how his strong communication skills helped UFC Gyms survive the pandemic. He discusses how important it to have different communication styles to meet the needs of all generations and depending on who is surrounding you to adapt and shift to meet your team’s communication preference. Please join me along with Adam, for today’s episode.
In this episode Brent talks about being successful in 2021 by pivoting your business and reinventing a new plan. Be a mindful leader and learn to empower and recognize your staff for the attributes that they bring to your team. Also, be transparent and open about your plan moving forward and include your leadership to help spread the message to the remaining staff. Brent also gives us a glimpse into IHRSA 2021 and the direction IHRSA is going for the new year.