Emma Barry consults to the fastest-growing segments in the sector: boutique studios, budget clubs, digital workouts and fit-tech start-ups.
A founding member of group fitness programming juggernaut Les Mills International, former Director of Programming for Equinox and currently consulting to Basic-Fit – the fastest growing value-based chain in Europe.
Emma is fluent in what happens next in boutique fitness. She draws on considerable industry experience and understanding of trends to coach owners in saving precious time and money as they open a new studio, scale their concept or refresh their club-in-a-club model.
Tracy Minnoch-Nuku has grown up in the fitness industry, from starting as an 18-year old “aerobics” teacher through to managing personal training and group training teams in New Zealand.
As one of the original Master Trainers for Les Mills New Zealand, Tracy was headhunted to support the growth of Fitness First Asia and moved to Hong Kong and then Malaysia. Over 5 years, she trained 1000’s of instructors and built a support management team for the rapid roll out of group classes.
Tracy set up support business for Les Mills in South East Asia and after 7 years and a new trainer team of 80 international trainers across 8 countries including China, Tracy joined her husband in setting up their own brand of fitness boutique clubs – FIRE Fitness.