FBP, Author at The Fitness Business Podcast

104 Allison Flatley – 6 Step Daily Success System

May 25, 2017 By FBP Leave a Comment

Hi everyone! Thanks for joining me on the show! This week we are privileged to have an incredible fitness industry leader join us – Allison Flatley. Many of you will know Allison as one of the current board of directors of IHRSA and during todays show, you will learn:

Allison’s 6-Step Daily Success System
We talk about how to improve your skills as a leader and
She gives advice to women forging a career in the fitness industry

Also, later in the show Trina Gray joins us to talk about the IDEA World Convention coming up in July in Las Vegas! So make sure you stay tuned to hear about the fantastic speakers that will be there this year.

103 Tom Breeze – Why You Should be Advertising on YouTube and How To Do It

May 18, 2017 By FBP Leave a Comment

Tom Breeze is the CEO of Viewability an international video advertising agency. With clients such as Frank Kern, Neil Patel, Brendon Burchard, Andy Jenkins, Amy Porterfield and many other international brands across many industries, Tom has built thousands of successful advertising campaigns, testing and tracking all of the results.

During todays show you will learn why you should be advertising on YouTube and exactly how you can do it – even without a huge budget!

102 Setting up your Personal Training Team for Success and How to Implement Actions after a Conference

May 11, 2017 By FBP Leave a Comment

This weeks show features two guests Kate Golden from Newtown Athletic Club and Steve Jensen from Impact Training Corporation.

Kate is the Director of People & Fitness Operations for the Newtown Athletic Club, a 250,000 sq ft individually owned Lifestyle Facility. She oversees all fitness and wellness operations for the club and was named as one of the 2017 IHRSA rising stars. During this weeks show, Kate shares tips on setting up your Personal Training team for success.

Steve Jensen is the founder and CEO of Impact Training Corporation, specializing in teaching people cutting edge sales, communications, leadership and public speaking skills. Steve gives us advice and an action plan on how to implement ideas we learn at training, on courses and at conferences.

101 Instagram Influencers, Custom Hashtags & Marketing for Fitness Studios

May 4, 2017 By FBP Leave a Comment

This week we welcome back The Instagram Expert Sue B Zimmerman to chat about:

Using Instagram influencers for your fitness business
Creating a custom hashtag for your local community
What content you should put on your Instagram stories feed

Then Josh Leve from the Association of Fitness Studios shares some key insights from the 2016 Marketing Best Practices report including:

What differentiates studios from traditional clubs
What marketing strategies prove the most effective for fitness studios

100 Todd Durkin – Empower Your Team for Outstanding Results

April 26, 2017 By FBP Leave a Comment

Our special guest this week is none other than the internationally recognized performance coach, personal trainer, author, speaker and the man who was ranked one of the Top 100 Most Influential People in Health & Fitness, Todd Durkin!

He is the owner of Fitness Quest 10 in San Diego, CA, where his wonderful team of 38 focuses on personal training, massage therapy, pilates, yoga, sports performance training and nutrition to help transform the bodies, minds and spirits of a broad clientele.

His latest book is the WOW BOOK, 52 ways to Motivate your mind, inspire your soul, and create WOW in your life. It just came out in late 2016 and was a best-seller on Amazon.

During the show Todd talks about:

The importance of systems in your business
How to empower your team to deliver exceptional customer experiences
Why building your email list is a game changer for your business
The role of social media in building your personal brand

099 Stu McLaren – Converting Leads Through Email Marketing

April 20, 2017 By FBP Leave a Comment

Stu McLaren coaches and consults New York Times best-selling authors, top rated speakers, experts and niche celebrities on how to launch, grow and scale high profit recurring revenue streams.

As the former founder of the world’s #1 membership platform for WordPress, WishList Member, he had the chance to serve and support over 60,000+ online communities and membership sites. Through that experience, he gained a unique insight into the subtle membership nuances that produce massive results.

Today he uses that knowledge to help his clients to launch and grow multiple high 6 and 7-figure membership sites and shares the same blueprints at TribeWorkshop.com.

During this weeks show, you will learn:

How doing fewer annual promotions can equate to more membership sales
Tips on converting leads via email marketing

098 The Instagram Expert Sue B Zimmerman – How to Grow your Instagram Following Through Business Partnerships

April 13, 2017 By FBP Leave a Comment

Sue B. is the #instagramexpert, creator of the online Instagram course “Ready Set Gram”. She’s a popular CreativeLive instructor, powerful speaker on prominent stages like Social Media Marketing World and highly sought after business coach.

She’s passionate about teaching business owners and marketing professionals how to easily leverage the power of Instagram to get tangible business results.

As a serial entrepreneur, Sue B. has 30 years of business experience, including SueB.Do, Boxer Rebellion and Sue B. Zimmerman Enterprise.

With her extensive knowledge of social media it’s Sue B.’s mission to teach, mentor and empower others to be highly successful entrepreneurs.

During this weeks show, you will learn:

How to be known as the go-to person in your niche
How to grow your Instagram following through business partnerships

097 LA Gyms and Studios – The Good, the Bad and the Ugly Part 2

April 6, 2017 By FBP 2 Comments

FlyWheel, Orange Theory Fitness and Speedplay are this weeks featured studio visits. Take a listen as we experience all three facilities from a customer perspective and share with you some great features to consider for your own fitness space. We also finish with a few tips you can use, to check your fitness business is a hit and not a miss!

Here’s what you will learn in this weeks show:

Qualities that create world class coaches
Using Heart Rate monitors to engage with your members
Email communication – who is doing it best?
How you can make a big impact with a small floor space

Also this week we hear from Sue B Zimmerman on the Precor Quick Fire Five.

096 LA Gyms and Studios – The Good, the Bad and the Ugly

March 30, 2017 By FBP Leave a Comment

Lights Camera Action!! This month we headed to LA to check out what the fitness industry has to offer. JT from Active Management joined Chantal for a customer eye view as they worked out in 8 facilities in 7 days.

Here’s what you will learn in this weeks show:

The importance of onboarding new customers
The value a great member experience can have on your retail bottom line
Who is THE BOSCO? We will tell you!
Where you may find your best ever front desk team member

Also this week we hear from Ken Davies from City Fitness about using Precor in his club, and Brian Doyle, the creator of Axius Core, comes on to talk about the launch of this new fitness product.

095 Chantal Brodrick – IHRSA 2017 Top Takeaways

March 23, 2017 By FBP Leave a Comment

If you follow our social media pages, then chances are you will have seen that I have just returned from a whirlwind trip to LA to attend IHRSA 2017.

IHRSA is the International Health, Racquet & Sportsclub Association, and each year they hold an annual event in the US which includes over 100 education sessions and 350 exhibitors at the Trade Show.

Also this week, we are joined by Fitness PR Guru – Lisa Simone Richards to chat about her upcoming online summit called the Audience Attraction Formula, which teaches health, fitness and wellness entrepreneurs how to get new clients in the next 30 days.

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