264 Tony De Leede, Where Fitness Meets Wellness

264 Tony De Leede, Where Fitness Meets Wellness

Wellness Entrepreneur Tony De Leede has been in the industry for over 35 years, he brought the Fitness First chain to Australia, launched FitnFast clubs and YogaBar brands, created Move and Mind 123 digital content brands and most recently launched his latest business Wellness Solutions – these are just a few highlights from a long list of his accomplishments! Take a look…

  • At the forefront of the Fitness & Wellness industry for over 35 years.
  • World renowned innovator in business.
  • 1982 Founded Australian Body Works (ABW)  which expanded to 23 clubs by 2000.
  • 1989 Started Cardio Theatre Holdings and introduced the concept of “Exercise Entertainment” to the international fitness industry.
  • 1997 merged Cardio Theatre with ClubCom (a media/content business that works inside the fitness industry). The Cardio Theatre/ClubCom business was sold to Precor in 2002.
  • 2000 responsible for designing, building and staffing the first ever Olympic Village Health Club.
  • 2000-2008 Partner and Managing Director of Fitness First Australia. Building it into one of the biggest health club groups in the world.
  • 2005 launched international multi-award winning 500 acre luxury ‘Lifestyle Retreat’ located in the Gold Coast hinterland called Gwinganna.
  • 2005 launched Active Media Group (AMG) providing alternative advertising mediums for both local and national businesses.
  • 2011 Opened a new ‘blue sky’ concept called Hotel Komune – a surf retreat, yoga and wellness resort brand in Bali and Coolangatta.
  • 2010 Launched FIt n Fast the first brand of budget/time efficient clubs within Australia.
  • 2015 launched Qmax Functional Training brand.
  • 2016 Launched YogaBar, which offers a range of Yoga, Barre, Pilates and Meditation classes at 7 locations.
  • 2016 created and launched Move 123 & Mind 123 digital content brands.
  • 2016 acquired a significant interest in Somadome ‘meditation pod’.
  • 2018 launched the World’s first Women’s only lifestyle space – Club W.
  • 2018 launched Virtual Solutions.
  • 2018 launched Wellness Solutions

Contact Today’s Guest, Tony De Leede




Episodes Mentioned In Today’s Show

160 Author Peter Docker helps you Find Your Why

Precor Quick Fire Five, Paul Roetzer

Resources Our Experts Shared in the Show

Apps recommended by Paul Roetzer  https://basecamp.com/ and https://asana.com/

Book recommended by Paul Roetzer 



REWIND Show This Week

242 How Loyalty Programs Drive Retention

During the interview:

  • What to expect when launching a loyalty program
  • How to make your program stand out from the crowd
  • Tips for launching a successful loyalty program


Team Rockstar Fit


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