Professional Development For Fitness Business Owners & Managers
Jason Stowell is the Health & Wellness Consultant to JCC’s of America. 
With over twenty-four years of experience, Jason has sold over 18,000 individual fitness agreements making him one of the top sales performers in the health and wellness industry.
Jason went on to further develop his unique approach to the sales process by creating the “Empowered Fitness Sales System”, delivered to fitness professionals today through various industry conferences and workshops.
Mark Miller is the Chief Operating Officer of Merritt Clubs with over 25 years of experience at the Senior Management level; Mark joined the Merritt Team in 2000 as Regional Fitness Director responsible for all Fitness, Programming and Operations. Since that time he has moved into the strategic role of COO. In this capacity Mark is responsible for all the day to day management and operations of all 9 clubs, the Merritt consulting arm – MCM as well as its new Wellness division. He has a broad range of expertise including, club management, sales, revenue generation, personal training, programming, budgeting, and Cultural and service design in multi company environments.
In addition to running the Merritt Clubs, Mark speaks at several industry conferences, such as the IHRSA Institute, IHRSA international show, MACMA, NEHRSA, Club Industry and other shows locally and nationally. He trains and certifies other trainers, sits on a Round table of Executives as both a Chair and participant and writes for industry magazines, as well as consults for other clubs and operations.
Marks areas of expertise lies in Leadership and staff development, revenue generation through both sales and non dues revenue programming, strategic operations and systems development to name a few. He is adept at cultural development and structure and is dedicated to providing and ensuring organizational health and success through proper employee development, cultural and service design. To contact him for information, consulting or speaking please call 410-916-4431 or mmiller@merrittclubs.com
This weeks guest is our very own host – Chantal Brodrick! Chantal worked for 15 years in senior sales and marketing roles in the media industry before transitioning careers. In 2008 she became a qualified Personal Trainer and Group Fitness Instructor. Soon after she combined her corporate background with her love of fitness and became a Fitness Business Coach. In 2015 Chantal became the host of The Fitness Business Podcast.
Chantal has interviewed over 300 fitness industry leaders, coaches, consultants and authors including Jim Worthington, Rick Caro, Bill McBride, Brent Darden, Derek Gallup, Allison Flatley, Mo Hagan, Carrie Kepple, Emma Barry, Ryan Holiday, Jeb Blount, Michelle Segar and hundreds more.
In 2019 Chantal was recognised as 1 of 20 ‘Women Who Inspire’ by IHRSA’s Club Business International Magazine and this year she is a featured speaker and MC at industry events across the world including, IHRSA, FILEX, IDEA, Athletic Business Show and FITEX.
Jon Nasta is a Consulting Partner for Retention Solutions Ltd, Listen360.com and Keepme.ai.
Often accused of being obsessed with member engagement and retention Jon has held positions such as COO of Retention Management, Sales Director of Matrix Fitness and Marketing Director for Xercise4Less.
Jon is currently combining all he has learnt about member engagement and club operations by launching a new club concept. In addition, he enjoys bringing the health club industries leading attrition defence systems, Listen360 and KeepMe to market.
Adam Witty is the Founder and Chief Executive Officer of Advantage and Forbes Books.
Adam has authored and co-authored several books including Lead The Field: How To Become An Authority And Dominate Your Competition, 21 Ways to Build Your Business with a Book and the book we are speaking about today, Authority Marketing: How To Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant.
Jeb Blount is a sales acceleration specialist and the author of ten books including Fanatical Prospecting, Sales EQ, People Buy You, People Follow You, and Objections. He is among the world’s most respected thought leaders on prospecting, sales, leadership, and customer experience. Through his global training organization, Sales Gravy, Jeb advises a who’s who of the world’s leading organizations and their executives on the impact of emotional intelligence and interpersonal skills on customer-facing activities.
Dr Paul Bedford has over 20 years experience working in the fitness industry, including roles as a gym instructor, personal trainer, 
fitness manager and club manager. He has a master’s degree in exercise and health behaviours, and a PhD from the London Sports Institute. The aim of his PhD research was to identify interventions in a gym environment to increase adherence. The study increased average participation from 6 months to 13 months. He then went onto develop a training programme to assist retention that has now been delivered to 25 operators, involving nearly 93 facilities.
Our intensive shows are designed specifically to be like a short course, where you will learn practical steps throughout the episode.
Our expert guest for this show will be walking us through Steps to Creating a Retention Plan for Your Fitness Business.
Meredith DePersia oversees the Human Resources function for Active Wellness. She leads a passionate team of HR professionals responsible for employee relations, benefits, recruitment and compliance. Meredith joined Active Wellness in March 2014. Prior to Active, she was the Vice President of Commercial Clubs at Club One, serving in leadership roles such as General Manager, Regional Manager and Director of Operations throughout her 11-year tenure. She has been a featured speaker on employee management for IHRSA and a resource for industry publication articles such as Club Solutions Magazine and Club Business International. She holds a Bachelor of Science in Human Nutrition, Foods and Exercise, a Master of Science in Exercise and Health Promotion and a Senior Professional in Human Resources (SPHR) certification.
James Breese is the founder of Strength Matters, a business that not only offers Online Personal Training to consumers but also services fitness professionals with educational events, certifications, a print magazine and online community.
Via Strength Matters, James has created a system of growing and scaling online Personal Training and he joins us on this intensive show to walk us through the steps he has taken to build a successful online PT business.
This show is perfect for New Personal Trainers who want to go online or PT’s that have an established on the ground business who want to expand online. Heres what we discuss:
Why should a fitness business be on YouTube?
How to set up a YouTube channel?
When loading a video what should we include in the decryption, tags, etc?
How can we help the Search Engine Optimisation of our videos?
Sean Cannell is a YouTuber, international speaker, and business coach who built a seven figure media company helping entrepreneurs and creatives build their influence and income with online video.
Sean’s YouTube channels have over 800,000 subscribers, his videos have been viewed over 43 million times and he has been featured as one of the “20 Must Watch YouTube Channels That Will Change Your Business” by Forbes.
Sean and his team are on a mission to help 10,000 people quit their day jobs to do what they love. He is passionate about giving tactical, practical advice to use video to spread your message.
Sean is from Arlington Washington and currently lives in Las Vegas NV with his wife Sonja and their two dogs, Rosie and Sophie.
