Intensive Series Archives - The Fitness Business Podcast

256 How to Plan The Ultimate Gym Member Journey

September 27, 2019 By Chantal Brodrick Leave a Comment

Jon Nasta is a Consulting Partner for Retention Solutions Ltd, Listen360.com and Keepme.ai.

Often accused of being obsessed with member engagement and retention Jon has held positions such as COO of Retention Management, Sales Director of Matrix Fitness and Marketing Director for Xercise4Less.

Jon is currently combining all he has learnt about member engagement and club operations by launching a new club concept. In addition, he enjoys bringing the health club industries leading attrition defence systems, Listen360 and KeepMe to market.

241 How to Use Authority Marketing to Make Competition Irrelevant

June 28, 2019 By Chantal Brodrick Leave a Comment

Adam Witty is the Founder and Chief Executive Officer of Advantage and Forbes Books.

Adam has authored and co-authored several books including Lead The Field: How To Become An Authority And Dominate Your Competition, 21 Ways to Build Your Business with a Book and the book we are speaking about today, Authority Marketing: How To Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant.

231 Jeb Blount: OBJECTIONS How to become rejection proof

May 3, 2019 By Chantal Brodrick Leave a Comment

Jeb Blount is a sales acceleration specialist and the author of ten books including Fanatical Prospecting, Sales EQ, People Buy You, People Follow You, and Objections. He is among the world’s most respected thought leaders on prospecting, sales, leadership, and customer experience. Through his global training organization, Sales Gravy, Jeb advises a who’s who of the world’s leading organizations and their executives on the impact of emotional intelligence and interpersonal skills on customer-facing activities.

222 Dr Paul Bedford Steps to Creating a Retention Plan for Your Fitness Business

March 8, 2019 By Chantal Brodrick Leave a Comment

Dr Paul Bedford has over 20 years experience working in the fitness industry, including roles as a gym instructor, personal trainer, fitness manager and club manager. He has a master’s degree in exercise and health behaviours, and a PhD from the London Sports Institute. The aim of his PhD research was to identify interventions in a gym environment to increase adherence. The study increased average participation from 6 months to 13 months. He then went onto develop a training programme to assist retention that has now been delivered to 25 operators, involving nearly 93 facilities.

Our intensive shows are designed specifically to be like a short course, where you will learn practical steps throughout the episode.

Our expert guest for this show will be walking us through Steps to Creating a Retention Plan for Your Fitness Business.

206 Onboarding a New Employee – Your Complete Guide to the First 90 Days

December 14, 2018 By Chantal Brodrick Leave a Comment

Meredith DePersia oversees the Human Resources function for Active Wellness. She leads a passionate team of HR professionals responsible for employee relations, benefits, recruitment and compliance. Meredith joined Active Wellness in March 2014. Prior to Active, she was the Vice President of Commercial Clubs at Club One, serving in leadership roles such as General Manager, Regional Manager and Director of Operations throughout her 11-year tenure. She has been a featured speaker on employee management for IHRSA and a resource for industry publication articles such as Club Solutions Magazine and Club Business International. She holds a Bachelor of Science in Human Nutrition, Foods and Exercise, a Master of Science in Exercise and Health Promotion and a Senior Professional in Human Resources (SPHR) certification.

193 How to Start Your Online Personal Training Business

October 5, 2018 By Chantal Brodrick Leave a Comment

James Breese is the founder of Strength Matters, a business that not only offers Online Personal Training to consumers but also services fitness professionals with educational events, certifications, a print magazine and online community.

Via Strength Matters, James has created a system of growing and scaling online Personal Training and he joins us on this intensive show to walk us through the steps he has taken to build a successful online PT business.

This show is perfect for New Personal Trainers who want to go online or PT’s that have an established on the ground business who want to expand online. Heres what we discuss:

Part 1) Where to get started including software options and testing before launch
Part 2) Creating and Planning your system of training
Part 3) Onboarding your online clients
Part 4) How to set your prices.

178 Sean Cannell How to Start Your Own YouTube Channel

June 30, 2018 By Chantal Brodrick Leave a Comment

Why should a fitness business be on YouTube?

How to set up a YouTube channel?

When loading a video what should we include in the decryption, tags, etc?

How can we help the Search Engine Optimisation of our videos?

Sean Cannell is a YouTuber, international speaker, and business coach who built a seven figure media company helping entrepreneurs and creatives build their influence and income with online video.

Sean’s YouTube channels have over 800,000 subscribers, his videos have been viewed over 43 million times and he has been featured as one of the “20 Must Watch YouTube Channels That Will Change Your Business” by Forbes.

Sean and his team are on a mission to help 10,000 people quit their day jobs to do what they love. He is passionate about giving tactical, practical advice to use video to spread your message.

Sean is from Arlington Washington and currently lives in Las Vegas NV with his wife Sonja and their two dogs, Rosie and Sophie.

168 Video Marketing Essentials for Fitness Professionals with Jason Hsiao – Intensive 4 of 4

April 27, 2018 By Chantal Brodrick Leave a Comment

Jason Hsiao is the Co-Founder & Chief Video Officer of Animoto, an award-winning online video maker that makes it easy for any small business to create high-performing marketing video designed to standout on social media.