05 Oct 460 Generations in the Gym Series: Millennials with Dr. Sarah Marion
“Millennials are the driving force behind wellness trends.” – Sarah Marion, Ph.D.
Sarah Marion leads Murphy Research’s syndicated research program. She continuously tracks nutrition and fitness studies, State of Our Health, and the World Value Index, which measures the impact of brand mission and purpose.
“I’m a cultural anthropologist, a market researcher, and a storyteller. I especially love moving between different types of data and finding the narratives that weave them together, connecting the dots across primary and secondary research, quantitative and qualitative information, trends and headlines. Friends and family will tell you that this bleeds into my free time, where you might find me over-analyzing Bachelor rose ceremonies or asking why you chose a hard seltzer over a hard kombucha. I guess I can’t help it!”
As a cultural anthropologist, Marion is an expert at connecting the dots between many types of information, from academic research and ethnographic insights to everyday beliefs, behaviors, and objects. Marion is specialized in health and wellness, food and beverage, CPG, sustainability, the natural and organic market, and shopper insights.
what you’ll learn
In the second of four episodes, we unleash what each generation is looking for in a fitness facility, according to Murphy Research. Join Dr. Sarah Marion as she gives us the rundown on Millenials. The findings are interesting and will definitely help you market and design your programs to meet each generation’s wants and needs.
- Who are the Millennials?
- How do Millenials approach fitness?
- What barriers are there for Gen Zs when it comes to their health?
- What are some reasons Millenials don’t join gyms?