466 Generations in the Gym Series: Generation X with Dr. Sarah Marion

466 Generations in the Gym Series: Generation X with Dr. Sarah Marion

Sarah Marion leads Murphy Research’s syndicated research program. She continuously tracks nutrition and fitness studies, State of Our Health, and the World Value Index, which measures the impact of brand mission and purpose. 

“I’m a cultural anthropologist, a market researcher, and a storyteller. I especially love moving between different types of data and finding the narratives that weave them together, connecting the dots across primary and secondary research, quantitative and qualitative information, trends and headlines. Friends and family will tell you that this bleeds into my free time, where you might find me over-analyzing Bachelor rose ceremonies or asking why you chose a hard seltzer over a hard kombucha. I guess I can’t help it!” 

As a cultural anthropologist, Marion is an expert at connecting the dots between many types of information, from academic research and ethnographic insights to everyday beliefs, behaviors, and objects.  Marion is specialized in health and wellness, food and beverage, CPG, sustainability, the natural and organic market, and shopper insights. 

what you’ll learn

In the third of four episodes, we unleash what each generation is looking for in a fitness facility, according to Murphy Research. Join Dr. Sarah Marion as she gives us the rundown on Generation X. It has been fascinating to compare the generations side by side and see the difference in wants and needs from Generation Z to the Millenials to Generation X. There are some parallels, but there are also key differences.

  • What is Generation X approach fitness?
  • What are barriers for Generation X when joining a gym?
  • How to attract Generation X into the gym.

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