The fitness needs of Millennials are different than Generation Z or Generation X, according to Dr. Sarah Marion. Take a listen as she explains exactly what they are looking for and what really isn't on the top of the list for them. To make sure your marketing is on point for this generation, sit down, relax and take a few...
Kate Cracknell is editor of Health Club Management Magazine. She joined the company in 2006 and has led the magazine to become a leading title for the health and fitness industry around the world....
This week we answer all your questions about starting, running and growing group training in a PT studio or fitness club with our special guest Adrian Antigua from Gainesville Health and Fitness, USA. Adrian Antigua is the general manager and sales manager for Gainesville Health and Fitness in Florida, USA, which includes a 75,000 square foot club with over 28,000 members. After graduating from the...
Jim Worthington is the President and Owner of Newtown Athletic Club and Horsham Athletic Club. He has been in the fitness industry since 1978 and worked in all aspects of club management including sales, marketing, operations, programming and general management. Jim has overseen the growth and development of the Newtown Athletic Club from a 15,000 square foot racquet club on...
Justin Tamsett is the Managing Director of Active Management. He has managed and owned fitness clubs since 1990, and now travels the globe speaking on topics from business skills to work-life balance. During this episode, he shares updates from the Industry Leader roundtables, we learn valuable insights from a Harvard Business Review study, and explores the consumer trend called Tinderisation! During...
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