Women Leaders in Fitness Archives - Page 4 of 9

171 Ignite the Customer Experience in Your Fitness Business with Amanda Stevens

May 16, 2018 By Chantal Brodrick Leave a Comment

Amanda Stevens has dedicated nearly two decades to researching and understanding the science of consumer behaviour and how organisations can grow through uncertain times by putting their customers at the heart of everything they do. During the show we discuss:

The difference between a customer and an advocate
How we can help our team understand the importance of customer service
How a customer advisory board can help you get great insights on your business
The role of technology for customer experience
And she shares 3 ways to immediately improve the customer experience in your business

What you’ll learn about

The difference between a customer and an advocate
How we can help our team understand the importance of customer service
How a customer advisory board can help you get great insights on your business
The role of technology for customer experience

Episode Timeline

00:34 Thanks to our podcast partner Precor
01:00 Whats coming up on this weeks show
02:03 Thank you to our podcast partner Precor
03:05 The difference between having customers and having advocates
04:51 How can we help our team understand the importance of customer service
09:27 What is the role of technology for customer experience
12:41 Fitbizpiration – 3 ways we can immediately improve the customer experience in our business
15:43 Message from our Podcast Partner Team Rock Star Fit
16:22 We would LOVE you to leave us a review on iTunes
17:42 Precor Quick Fire Five with Jim Worthington

Access the transcription of this interview

Amanda Stevens Website, Speaker Information and E-Store

Precor Quick Fire Five

Jim Worthington

Show Sponsors

Precor

Team Rockstar Fit

170 Ten steps to creating a membership sales promotion with Kari Bedgood

May 9, 2018 By Chantal Brodrick Leave a Comment

Kari Bedgood oversees the marketing and public relations functions for Active Wellness. She leads an innovative, results-driven team responsible for lead generating marketing campaigns, brand management and strategic communications that support the company’s sales and growth objectives. Prior to joining Active Wellness in 2014, Kari was Vice President of Marketing and PR for Club One and also worked for Ketchum’s Brand Marketing and Consumer Food account management teams serving clients such as 24 Hour Fitness, Kikkoman and Clorox. She has been a featured speaker on Marketing best practices for industry associations including IHRSA and Club Industry. Kari earned her Bachelors of Arts in Journalism from Indiana University, Bloomington.

What you’ll learn about

Why Active Wellness has moved away from member discount promotions
10 steps to creating a membership sales promotion
3 things to avoid when creating a membership sales promotion

Episode Timeline

00:29 Thanks to our podcast partner Precor
00:58 Introducing this weeks special guest Kari Bedgood
01:45 Message from our podcast partner Precor
02:15 Kari tells us about Active Wellness
03:55 Why has Active Wellness moved away from member discount promotions
04:39 10 steps to creating a membership sales promotion
14:16 3 things to avoid when creating a membership sales promotion
15:53 Message from our podcast partner Myzone
16:15 Bonus update – check out the #FBPFamily Discount page
16:45 Precor Quick Fire Five with Amanda Stevens

Access the transcription of this interview

Precor Quick Fire Five

Amanda Stevens

Resources Our Experts Shared in the Show

Book recommended by Amanda Stevens (Precor Quick Fire Five) Tools of Titans

Show Sponsors

Precor

MYZONE

161 Jessica Matthews Use Mindful Movement to Create a Memorable Member Experience

April 4, 2018 By Chantal Brodrick Leave a Comment

Jessica Matthews, M.S., E-RYT500 is an award-winning and industry leading fitness and wellness educator. She is a professor at Point Loma Nazarene where she developed the Masters of Kinesiology in Integrative Wellness program. She also serves as senior advisor for health and fitness education for the American Council on Exercise (ACE). A sought after and trusted media resource, Jessica regularly contributes as a wellness expert to numerous publications and media outlets, including Women’s Health, The Washington Post, and CNN.

What you’ll learn

How a traditional gym can include Mindful Movement in their facility
The role instructors play in educating members on a mindful approach
Recommendations on Mindful resources for owners, managers and instructors
How a traditional gym can recruit great mindful instructors

Episode Timeline

00:29 Message from our podcast partner Tribe Team Training
01:02 Introducing Jessica Matthews
01:58 Message from our podcast partner Tribe Team Training
02:45 How can a traditional gym include Mindful Movement in their facility
04:49 What role do instructors play in educating members on a mindful approach?
06:37 Recommendations on Mindful resources for owners, managers and instructors
10:01 Understanding how facilities are packaging Mindful Movement programs
12:16 How can a traditional gym recruit great mindful instructors?
22:40 Three actions to incorporate mindfulness into your facility
29:30 Come and meet Jessica at IDEA World 2018
31:48 Message from our podcast partner One Fit Stop
32:15 Precor Quick Fire Five with Scott McKenzie

Access the transcription of this interview

Precor Quick Fire Five

Scott McKenzie

Resources Our Experts Shared in the Show

Jessica Matthews: Website | Facebook | Instagram

https://www.acefitness.org/acestore/p-1617-group-fitness-instructor-handbook.aspx

Where ever you go, there you are – Book recommended by Jessica Matthews https://amzn.to/2GpSjB6

Book recommended by Scott McKenzie The Subtle Art of Not Giving a F*ck https://amzn.to/2IjYNhH

Show Sponsors

Tribe Team Training

One Fit Stop

#FBPFamily MeetUp

Filex 2018

158 THE BUMPER EDITION The Ad Strategist Amanda Bond Says Stop Wasting Money on Facebook Ads

March 14, 2018 By Chantal Brodrick Leave a Comment

Amanda Bond is owner of The Ad Strategist and the creator of the StrADedy System. Entrepreneur Magazine calls her a “Facebook advertising genius”, Social Media Examiner named her “the brightest mind in Facebook advertising today” due to her unique mix of creativity and her vast analytical experience from analyzing hundreds of millions of client ad impressions. A fiery personality, Bond mixes education and entertainment in a straight shooting way to show people the right way to do Facebook advertising.

What you’ll learn

What you need to know about the Facebook Algorithm changes
Advice for Fitness Professionals to maximise your reach without spending a fortune on advertising
Should you start a Facebook group?
Understanding the Facebook pixel and re-targeting
Top 3 lessons for fitness professionals to use re-targeting

Episode Timeline

01:01 Thank you to our foundation partner Active Management
01:28 Whats coming up on this weeks show?
02:09 Thank you to our foundation partner Active Management
03:05 What we need to know about the Facebook Algorithm changes
09:22 Should you start a Facebook group?
23:52 Help us understanding the different audiences in Facebook
40:58 Should we do long form posts and Facebook Live
51:15 Top 3 lessons for fitness professionals to use re-targeting
54:40 Message from podcast partner MYZONE
55:02 Bonus segment with Jeff Bartee from Precor
60mins Message from podcast partner One Fit Stop
62 mins Precor Quick Fire Five with Justin Tamsett

Access the transcription of this interview

Precor Quick Fire Five

Justin Tamsett

Bonus Segment

Jeff Bartee

Learn more by downloading the brand new 2018 Precor catalog from: https://www.precor.com/en-us/request-catalog

Resources our guests shared in the show

Amanda Bond | Website: http://theadstrategist.com/

http://theadstrategist.com/how-to-use-the-facebook-pixel/

Mike Michaelowicz on The Fitness Business Podcast

The Pumpkin Plan

Profit First

Show Sponsors

Active Management

MYZONE

One Fit Stop

#FBPFamily MeetUp

IHRSA 2018

Filex 2018

152 Emma Barry Key Lessons We Can Learn from Boutique Studios

February 14, 2018 By Chantal Brodrick Leave a Comment

In this weeks show special guest Emma Barry talks about the key lessons we can learn from boutique studios.

Emma Barry (LA) is an observer and a catalyst. A founding member of group fitness juggernaut Les Mills International and previous Director of Group Fitness Programming for luxury-lifestyle brand Equinox; Emma has inhaled senior roles in programming, product development, global training, and people & culture. Emma is fluent in what happens NEXT in fitness.

What you’ll learn

What is the definition of a micro club or a boutique studio?
The role of customer service in a boutique studio
Key lessons we can learn from boutique studios

Episode Timeline

00:48 Thanks to our podcast partner Team Rock Star Fit
01:11 Whats coming up on this weeks show
01:55 Get mentoring and support from Team Rock Star Fit
02:22 What is the definition of a micro club or a boutique studio
05:30 Tell us about the customer service experience in a boutique studio
07:37 Key lessons we can learn from Boutique studios
18:41 Learnings and actions to take away
23:50 Emma is coming to FILEX!
25:58 Message from our podcast partner Myzone
26:24 Bonus segment: #FBPFamily Meet Up at IHRSA 2018

Access the transcription of this interview

Resources shared in the show

See Emma Barry speak at FILEX 2018 – Register here http://www.filex.com.au/

Show Sponsors

Team Rockstar Fit

Myzone

#FBPFamily MeetUp

IHRSA 2018

MYZONE

147 Lisa Bodell Why Simple Helps Your Business Win

January 24, 2018 By Chantal Brodrick Leave a Comment

Lisa Bodell is a bestselling author and the Founder and CEO of futurethink. She’s helped thousands of senior leaders at companies like Google, Pfizer, and Lockheed Martin get to the work that matters so they can leapfrog the competition.

As a keynote speaker, Lisa inspires over 100,000 people each year with radical thinking and practical tools that motivate her audiences to take action. Lisa’s latest book, Why Simple Wins, shows organizations and individuals how to eradicate complexity and embrace Simplicity as their new operating system. Her first book, provocatively titled Kill the Company, started this movement for eliminating low-value work to create the space for change to happen.

Lisa has contributed to Fast Company, WIRED, The New York Times, Harvard Business Review, and more. She’s a Global Agenda Council member for the World Economic Forum and an adviser on the Board of the Association of Professional Futurists. She has taught at both American University and Fordham University, and has served as an adviser on Novartis’ Diversity and Inclusion Board.

What you’ll learn

Embracing a simplicity mindset
How to focus on what really matters
Using a compass versus a to-do list

Episode Timeline

00:29 Message from our podcast partner One Fit Stop
00:54 Whats coming up on this weeks show
02:24 Message from our podcast partner One Fit Stop
03:44 Do most people over complicate business?
04:16 What is the simplification tool kit?
06:33 How to kill stupid rules in your business
10:33 Health and Fitness case study
13:39 Tips for embracing the simplicity mindset
18:19 What is Lisa speaking about at IHRSA 2018
20:40 Precor Quick Fire Five with Dom dos Remedios

Access the transcription of this interview

Precor Quick Fire Five

Dom dos Remedios

Resources shared in the show

Lisa Bodell | Website

Simplification tool kit http://amzn.to/2FQZ3UR

Dom dos Remedios in Precor Quick Fire Five : The Productivity Planner http://amzn.to/2EUIgyW

Show Sponsors

One Fit Stop

Team Rockstar Fit

#FBPFamily MeetUp

IHRSA 2018

145 Using a Brand Ambassador in your Fitness Business

January 10, 2018 By Chantal Brodrick Leave a Comment

Deb Heisler is Active Wellness’ Director of Operations overseeing the company’s day-to-day activities on the East Coast and is responsible for operational best practices and client relationships across many of the Active sites. With almost 20 years experience, Deb has held a multitude of management positions and worked in various channels from commercial to corporate. Deb lives in Tampa, FL and when she is not working you can find her camping or spending time at the beach with her family.

During the interview we discuss:

What is a Brand Ambassador?
What qualities should we look for in a Brand Ambassador?
Can we look internally for a Brand Ambassador?

What you’ll learn

What is a Brand Ambassador?
What qualities should we look for in a Brand Ambassador?
Can we look internally for a Brand Ambassador?

Episode Timeline

00:50 Thank you to our podcast partner One Fit Stop
01:10 Whats coming up in 2018
06:11 Message from our podcast partner One Fit Stop
06:30 Deb defines a Brand Ambassador
07:46 What qualities should we look for in a Brand Ambassador?
10:11 Can we look internally for a brand ambassador?
11:47 Example of a Brand Ambassador within a fitness business
13:24 Message from our podcast partner Precor
14:05 Precor Quick Fire Five with Brent Darden

Access the transcription of this interview

Precor Quick Fire Five

Brent Darden

Resources shared in the show

Deb Heisler
Active Wellness

Download the Active Management Sample Ambassador Agreement

Show 105 – Sales EQ
Show 90 – Monique Valcour
Show 91 – Luke Carlson
Show 94 – John Bellamy
Show 142 – Daniel Priestley

Show Sponsors

One Fit Stop
Precor

#FBPFamily MeetUp

IHRSA 2018

141 Using Facebook to generate leads for your fitness business with Marisa Hoff

December 6, 2017 By Chantal Brodrick Leave a Comment

Marisa Hoff has successfully managed Stevenson Fitness, since its’ inception in 2010. Marisa has worked to build a membership base of nearly 2000 members with a high NPS (consistently in the 80s) and high retention rates. Financially, Marisa has ensured that the club has been profitable since Day 1, with increasing ancillary revenues every year (currently nearly 40%). Both Group X and Personal Training have thrived under her leadership. Marisa has shared strategies for success at various fitness business conferences.
Continue Reading …

137 Casey Conrad How to handle sales objections – Intensive 3 of 4

November 17, 2017 By Chantal Brodrick Leave a Comment

Casey Conrad, BA, JD, has been in the health and fitness industry for 27 years. In addition to authoring “Selling Fitness: The Complete Guide to Selling Health Club Memberships,” she has created and published over 25 other sales, marketing and management training products for the industry. Most recently Casey has created an entire line of comprehensive training programs that are delivered on-line. These include membership sales, personal training sales and Internet marketing. She has spoken in 24 countries, is a feature presenter at conventions and trade shows worldwide and writes monthly for numerous international magazines.