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The Fitness Business Podcast

Professional Development For Fitness Business Owners & Managers

152 Emma Barry Key Lessons We Can Learn from Boutique Studios

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In this weeks show special guest Emma Barry talks about the key lessons we can learn from boutique studios.

Emma Barry (LA) is an observer and a catalyst. A founding member of group fitness juggernaut Les Mills International and previous Director of Group Fitness Programming for luxury-lifestyle brand Equinox; Emma has inhaled senior roles in programming, product development, global training, and people & culture. Emma is fluent in what happens NEXT in fitness.

 

What you’ll learn

  • What is the definition of a micro club or a boutique studio?
  • The role of customer service in a boutique studio
  • Key lessons we can learn from boutique studios

Episode Timeline

  • 00:48  Thanks to our podcast partner Team Rock Star Fit
  • 01:11  Whats coming up on this weeks show
  • 01:55  Get mentoring and support from Team Rock Star Fit
  • 02:22  What is the definition of a micro club or a boutique studio
  • 05:30  Tell us about the customer service experience in a boutique studio
  • 07:37  Key lessons we can learn from Boutique studios
  • 18:41  Learnings and actions to take away
  • 23:50  Emma is coming to FILEX!
  • 25:58  Message from our podcast partner Myzone
  • 26:24  Bonus segment:  #FBPFamily Meet Up at IHRSA 2018

Access the transcription of this interview

Resources shared in the show

See Emma Barry speak at FILEX 2018 – Register here http://www.filex.com.au/

Sign up for the #FBPFamily Meet Up at IHRSA 2018 here https://fitnessbusinesspodcast.com/ihrsa-2018-meetup/

Show Sponsors

Team Rockstar Fit

Myzone

#FBPFamily MeetUp

IHRSA 2018

MYZONE

147 Lisa Bodell Why Simple Helps Your Business Win

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Lisa Bodell is a bestselling author and the Founder and CEO of futurethink. She’s helped thousands of senior leaders at companies like Google, Pfizer, and Lockheed Martin get to the work that matters so they can leapfrog the competition.

As a keynote speaker, Lisa inspires over 100,000 people each year with radical thinking and practical tools that motivate her audiences to take action. Lisa’s latest book, Why Simple Wins, shows organizations and individuals how to eradicate complexity and embrace Simplicity as their new operating system. Her first book, provocatively titled Kill the Company, started this movement for eliminating low-value work to create the space for change to happen. 

Lisa has contributed to Fast Company, WIRED, The New York Times, Harvard Business Review, and more. She’s a Global Agenda Council member for the World Economic Forum and an adviser on the Board of the Association of Professional Futurists. She has taught at both American University and Fordham University, and has served as an adviser on Novartis’ Diversity and Inclusion Board.

What you’ll learn

  • Embracing a simplicity mindset
  • How to focus on what really matters
  • Using a compass versus a to-do list

Episode Timeline

  • 00:29  Message from our podcast partner One Fit Stop
  • 00:54  Whats coming up on this weeks show
  • 02:24  Message from our podcast partner One Fit Stop
  • 03:44  Do most people over complicate business?
  • 04:16  What is the simplification tool kit?
  • 06:33  How to kill stupid rules in your business
  • 10:33  Health and Fitness case study
  • 13:39  Tips for embracing the simplicity mindset
  • 18:19  What is Lisa speaking about at IHRSA 2018
  • 20:40  Precor Quick Fire Five with Dom dos Remedios

Access the transcription of this interview

Precor Quick Fire Five

Dom dos Remedios

Resources shared in the show

Lisa Bodell | Website

Simplification tool kit  http://amzn.to/2FQZ3UR

Dom dos Remedios in Precor Quick Fire Five :  The Productivity Planner http://amzn.to/2EUIgyW

Show Sponsors

One Fit Stop

Team Rockstar Fit

#FBPFamily MeetUp

IHRSA 2018

145 Using a Brand Ambassador in your Fitness Business

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Deb Heisler is Active Wellness’ Director of Operations overseeing the company’s day-to-day activities on the East Coast and is responsible for operational best practices and client relationships across many of the Active sites. With almost 20 years experience, Deb has held a multitude of management positions and worked in various channels from commercial to corporate. Deb lives in Tampa, FL and when she is not working you can find her camping or spending time at the beach with her family.

During the interview we discuss:

  • What is a Brand Ambassador?
  • What qualities should we look for in a Brand Ambassador?
  • Can we look internally for a Brand Ambassador?

What you’ll learn

  • What is a Brand Ambassador?
  • What qualities should we look for in a Brand Ambassador?
  • Can we look internally for a Brand Ambassador?

Episode Timeline

  • 00:50  Thank you to our podcast partner One Fit Stop
  • 01:10  Whats coming up in 2018
  • 06:11  Message from our podcast partner One Fit Stop
  • 06:30  Deb defines a Brand Ambassador
  • 07:46  What qualities should we look for in a Brand Ambassador?
  • 10:11  Can we look internally for a brand ambassador?
  • 11:47  Example of a Brand Ambassador within a fitness business
  • 13:24  Message from our podcast partner Precor
  • 14:05  Precor Quick Fire Five with Brent Darden

Access the transcription of this interview

Precor Quick Fire Five

Brent Darden

Resources shared in the show

Deb Heisler
Active Wellness

Download the Active Management Sample Ambassador Agreement

Show 105 – Sales EQ
Show 90 – Monique Valcour
Show 91 – Luke Carlson
Show 94 – John Bellamy
Show 142 – Daniel Priestley

Show Sponsors

One Fit Stop
Precor

#FBPFamily MeetUp

IHRSA 2018

141 Using Facebook to generate leads for your fitness business with Marisa Hoff

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Marisa Hoff has successfully managed Stevenson Fitness, since its’ inception in 2010. Marisa has worked to build a membership base of nearly 2000 members with a high NPS (consistently in the 80s) and high retention rates. Financially, Marisa has ensured that the club has been profitable since Day 1, with increasing ancillary revenues every year (currently nearly 40%). Both Group X and Personal Training have thrived under her leadership. Marisa has shared strategies for success at various fitness business conferences.
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137 Casey Conrad How to handle sales objections – Intensive 3 of 4

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Casey Conrad, BA, JD, has been in the health and fitness industry for 27 years. In addition to authoring “Selling Fitness: The Complete Guide to Selling Health Club Memberships,” she has created and published over 25 other sales, marketing and management training products for the industry. Most recently Casey has created an entire line of comprehensive training programs that are delivered on-line. These include membership sales, personal training sales and Internet marketing. She has spoken in 24 countries, is a feature presenter at conventions and trade shows worldwide and writes monthly for numerous international magazines.

During the Intensive Series on Sales you will learn:

 

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135 Casey Conrad the 5 pre-qualifying questions you must ask a prospect – Intensive 2 of 4

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Casey Conrad, BA, JD, has been in the health and fitness industry for 27 years. In addition to authoring “Selling Fitness: The Complete Guide to Selling Health Club Memberships,” she has created and published over 25 other sales, marketing and management training products for the industry. Most recently Casey has created an entire line of comprehensive training programs that are delivered on-line. These include membership sales, personal training sales and Internet marketing. She has spoken in 24 countries, is a feature presenter at conventions and trade shows worldwide and writes monthly for numerous international magazines.

During the Intensive Series on Sales you will learn:

  • Week 1: The 8 Steps to Fitness Sales
  • Week 2:  The 5 pre-qualifying questions you must ask a prospect
  • Week 3:  How to handle objections in sales
  • Week 4:  How to make follow up calls when a prospect doesn’t buy

 

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133 Casey Conrad 8 Steps to Fitness Sales Intensive 1 of 4

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Casey Conrad, BA, JD, has been in the health and fitness industry for 27 years. In addition to authoring “Selling Fitness: The Complete Guide to Selling Health Club Memberships,” she has created and published over 25 other sales, marketing and management training products for the industry. Most recently Casey has created an entire line of comprehensive training programs that are delivered on-line. These include membership sales, personal training sales and Internet marketing. She has spoken in 24 countries, is a feature presenter at conventions and trade shows worldwide and writes monthly for numerous international magazines. 

During the Intensive Series on Sales you will learn:

  • Week 1: The 8 Steps to Fitness Sales
  • Week 2:  The 5 pre-qualifying questions you must ask a prospect
  • Week 3:  How to handle objections in sales
  • Week 4:  How to make follow up calls when a prospect doesn’t buy

Continue Reading …

128 In The Trenches of an Award Winning Fitness Business with Kristen Green

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With over 25 years Fitness Industry Experience, Kristen Green is the Executive General Manager of the multi award winning Aquafit, a large multipurpose fitness & aquatic centre located in South West Sydney. In 2004, Kristen was engaged to start up the Aquafit business. Aquafit was an immediate success, having achieved profitability within 6 months. this role, Kristen has developed and implemented a well-executed strategy to position Aquafit as a valuable community asset, especially for older adults. Aquafit is often cited as a shining example of best practice for a fitness business in Australia, and is the most consistently awarded fitness centre in Australia. Awards include Overall Fitness Centre of the year 2004, 2005 & 2006 and Fitness Australia Gold Quality Award 2012, 2013, 2014 & 2015.

Kristen is a current Board Member Fitness Australia, and is an active contributor, leader and advisor in the industry.

In 2006, Kristen was awarded Fitness NSW “Outstanding Contribution to the Industry” and recognised by IHRSA in their 2011 yearbook as “Most Likely to Succeed” A regular attendee at IHRSA conferences for the last 12 years,Kristen is also IHRSA Institute Alumni having attended in 2014 & 2017.

Kristen holds an MBA with Distinction and a Bachelor of Sports Science (Exercise Science).

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127 Amanda Vogel: Your Guide to Guest Blogging as a Fitness Expert

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Amanda Vogel has a Master’s degree in human kinetics and is a certified fitness instructor. She regularly speaks at top fitness conferences–including IDEA World, NASM Optima, canfitpro and IHRSA–where she educates fitness pros on group exercise, social media, fitness writing and blogging. She recently completed her role as the Social Media and Technology Track Captain for the American College of Sports Medicine’s annual summit meeting.  In addition to being a social media consultant for fitness brands and public figures, Amanda reviews fitness technology, exercise gear and workout wear on her blog FitnessTestDrive.com.  As a professional writer, she has contributed to many popular publications—including IDEA Fitness Journal, Shape and Women’s Health—and guest blogged for the American Council on Exercise, NASM, AFAA and more. Amanda lives in Vancouver, B.C., Canada.

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126 Jennifer Gluckow: Reframe Your Mindset after Rejection in Fitness Sales

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Jennifer Gluckow has northeastern smarts and New York City savvy – a rare combination that has her positioned as the next big thing in sales. Okay, she’s not ALL New York. She’s traveled the world, educated in the Midwest at The Olin School of Business at Washington University in St. Louis, and spoken to audiences from coast to coast.

Jennifer’s a speaker, trainer, writer, blogger, Facebooker, Instagrammer, Tweeter, podcaster and YouTuber. She is online and on the money. Drive, persistence, and winning through a desire to serve, have made Jennifer Gluckow an example of how to “make it” in New York, and her mission is to teach you how to make it anywhere.

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