221 Denise Lee Yohn - How to Create a Culture Led Brand

Denise Lee Yohn is the go-to expert on brand leadership for national media outlets, an in-demand speaker and consultant, and an influential writer. She is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest and the new book FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies.

Not only is Denise a brand leadership expert and author, she is also a Key Note speaker at IHRSA 2019.

What you’ll learn

The definition of brand identity and brand purpose and the benefits of identifying these for your employees and customers.
The importance of having a ‘Brand-Led Culture’ and where you can start with creating this in your own business
The danger of having a culture and brand that don’t align and she shares a great example of this from a brand I’m sure you will recognise.
How to ensure our employee experiences operate on the same values we have for our members
3 actions you can do immediately to start creating a Brand-Led Culture for your business.

Episode Timeline

01:10 What’s coming up on this week’s show
03:45 Overview on Denise’s topic at IHRSA
04:55 Definition of Brand Identity and Brand Purpose
06:47 What is a ‘Brand-Led Culture’
08:43 Where you can start with creating this in our own business?
10:10 The danger of having a culture and brand that don’t align and she shares a great example of this from a brand I’m sure you will recognise.
13:25 How to ensure our employee experiences operate on the same values we have for our members
19:51 3 actions you can do immediately to start creating a Brand-Led Culture for your business.
21:30 Thanks to our podcast partner Tribe Team Training
22:31 Precor Quick Fire Five with Andrea Vahl
26:40 Thanks to our podcast partner Active Management