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221 Denise Lee Yohn – How to Create a Culture Led Brand

221 Denise Lee Yohn – How to Create a Culture Led Brand

Denise Lee Yohn is the go-to expert on brand leadership for national media outlets, an in-demand speaker and consultant, and an influential writer. She is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest and the new book FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies. 

Not only is Denise a brand leadership expert and author, she is also a Key Note speaker at IHRSA 2019.

What you’ll learn

  • The definition of brand identity and brand purpose and the benefits of identifying these for your employees and customers.
  • The importance of having a ‘Brand-Led Culture’ and where you can  start with creating this in your own business
  • The danger of having a culture and brand that don’t align and she shares a great example of this from a brand I’m sure you will recognise.
  • How to ensure our employee experiences operate on the same values we have for our members
  • 3 actions you can do immediately to start creating a Brand-Led Culture for your business.

 

Precor Quick Fire Five Guest, Andrea Vahl


Andrea Vahl

Resources our experts shared in the show

Denise Lee Yohn: Website | Twitter | Facebook

Book recommended by Andrea Vahl: The Dip by Seth Godin

Podcast recommended by Andrea Vahl: Social Media Marketing Podcast

Sponsors

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