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Women Leaders

Susan Fowler implores leaders to stop trying to motivate people. In her bestselling book, WHY MOTIVATING PEOPLE DOESN’T WORK… AND WHAT DOES: The New Science of Leading, Engaging, and Energizing, Susan educates leaders on motivation best practices based on solid science communicated through compelling storytelling, case studies, and real-life examples....

      This weeks show is all the very best bits of advice, information and inspiration from some of the AMAZING Women in Fitness that we’ve had as guests on the show over the past few months. We start with Show 45, when An Coppens talks about how to engage members with gamification. From Show 47, we have Mo Hagan from GoodLife Fitness and...

Lisa Simone Richards is a publicity expert for fitpros and wellness-preneurs who are dying to see themselves and their businesses featured in magazines, on TV and around the web. As the Principal of PR agency Vitality PR & Communications in Toronto and the creator of Make Media Friends an online PR school for health, fitness and wellness entrepreneurs; she’s here...

Casey Conrad, BA, JD, has been in the health and fitness industry for 27 years. In addition to authoring “Selling Fitness: The Complete Guide to Selling Health Club Memberships,” she has created and published over 25 other sales, marketing and management training products for the industry. Most recently Casey has created an entire line of comprehensive training programs that are delivered...

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