Ilana Wechsler is the founder and director of Green Arrow Digital. Ilana is a former Data Analyst, turned PPC expert.
She has worked at many of the global financial institutions but switched careers many years ago when she finally gave in to her passion for PPC and Online Marketing. She is truly passionate about working closely with her clients and also teaching businesses how to run profitable ad campaigns themselves, without needing an agency.
During todays interview Ilana defines all the most frequently used terms in Facebook advertising , she tells us about the importance of pixels and conversion tracking and we talk about why video is such an important tool for fitness professionals.
- 00:00 – Introducing this weeks show
- 03:55 – Rasmus Ingerslev talks about Virtual Fitness
- 07:01 – Meeting Ilana Wechsler
- 09:10 – About Green Arrow Digital
- 11:11 – Advice for a business owner working with a small budget
- 12:15 – Why don’t we always get likes and shares on our Facebook posts?
- 19:07 – Facebook definitions explained by Ilana
- 21:28 – Where to get your Facebook pixel
- 22:06 – The importance of measuring the success of your campaign
- 23:46 – Where should fitness business owners start?
- 24:50 – How can we maximize the use of video?
- 30:50 – Message from Precor
- 31:21 – Ilana’s top 3 tips for fitness business owners
- 33:23 – A message from Dan Albaum from Precor
- 36:19 – Top take-aways from this weeks show
Top Tips From The Show
- With Facebook ads, you don’t need a huge budget – you just need to be strategic about where you spend your money.
- By installing the Facebook pixel on your website, you can track who has been to your site from any online traffic source in the past 6 months – which therefore means you can be very specific with your ad targeting – don’t forget – if you’re not technical – like me – Ilana has given us a free video on how to install your Facebook pixel on your website.
- Video is such a powerful tool for the fitness industry.
- It’s essential to use good quality video and images for your social media posts.
Inspirational Quotes From The Experts
You don’t need a huge budget but you do need to be strategic – Ilana Wechsler
Resources Our Experts Shared In The Show
Show 39 – Lisa Maltman
Tweetables – Share The Experts Knowledge To #STRENGTHEN
Share Your Thoughts
Tell us your #1 Takeaway from this show or what success you have had from implementing an idea you heard here! Comment below and you could win a 3 minute interview on the Fitness Business Podcast!
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