Julie Creffield, founder of the plus size fitness movement, Too Fat to Run. For over 25 years Julie worked with organizations, such as the London 2012 Olympics, to bring communities together, and it was when she found herself alone as a single mom, she decided to put her community-building skills to work for herself – turning her blog into a 6-figure business.
Kari Saitowitz is the Founder + CEO of Fhitting Room overseeing three Fhitting Room studios in NYC.
Kari Saitowitz is the Founder + CEO of Fhitting Room overseeing three Fhitting Room studios in NYC. Prior to creating Fhitting Room, Kari, was a marketing executive at Pepsi where she focused on building equity for powerhouse brands and launching new product innovations. She has an MBA from Harvard Business School, where she graduated with honors, and she graduated summa cum laude with a BS in Economics from the Wharton School of Business at University of Pennsylvania.
Andrea Vahl is a Social Media Consultant and Speaker and is the co-author of Facebook Marketing All-in-One for Dummies and her new book is Facebook Ads Made Simple.
She was the Community Manager for Social Media Examiner for over 2 years and has appeared in top lists on Entrepreneur.com and Inc.com.
This weeks episode is a little different to most, we have split this weeks show into two sections:
- Facebook Ad changes
- Top Facebook Ad tactics for gym owners and personal trainers.
And here’s a tip – right at the end of the interview, Andrea shares 3 of her favourite digital business tools, so make sure you listen out to today’s Fitbizpiration!
Denise Lee Yohn is the go-to expert on brand leadership for national media outlets, an in-demand speaker and consultant, and an influential writer. She is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest and the new book FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies.
Not only is Denise a brand leadership expert and author, she is also a Key Note speaker at IHRSA 2019.
If you have ever wanted to grow your fitness business, reach new markets or introduce new revenue streams – then this episode is a MUST Listen show for you.
Trina Gray is the founder of Team Rock Star Fit and the owner of the award-winning Bay Athletic Club in Alpena Michigan.
She is a seasoned presenter and writer for IDEA Health and Fitness Association. She designs and moderates the IDEA World Club and Studio Summit. In 2018 she was recognized as the first-ever IDEA Fitness Leader of the Year
Dr Fiona Bull MBE, PhD,
Sara Kooperman is the CEO of SCW Fitness Education and WATERinMOTION®, is a visionary leader that has launched nine successful MANIA® fitness-professional conventions, over 35 live and online certifications, and over 600 video & CEC projects. Her company touches more than 10,000 Fitness Professionals face-to-face, reaches another 100,000 in virtual connections and engages with over 200K+ in social media. Sara’s humor and warmth are matched only by her devotion to education. She is the proud recipient of the Illinois State Business Woman of the Year and AEA’s Global Award for Contribution to the Aquatic Industry. Having been a former adjunct faculty member for the Kenneth Cooper Institute, ACSM, NASM, ACE and AFAA, Sara serves on the Gold’s Gym Think Tank, is on the Women In Fitness Association Board of Directors, and is a proud inductee into the National Fitness Hall of Fame. Sara has left an indelible mark on the fitness industry as a whole.
Erin Kelly is the Chief Strategy Officer for Brick Bodies. With more than thirty years in the fitness industry, Erin Kelly’s career began as a fitness trainer and quickly progressed to group exercise instructor, personal trainer, group exercise director, general manager, VP, COO, & CEO with companies such as Brick Bodies, Star Trac, Schwinn and Les Mills. Quite a ride that has led to extensive experience in corporate B2B sales, developing and managing high performing teams, executive leadership, consulting with top 100 fitness brands and generally an understanding of what it takes to run successful health & fitness facilities. Erin is currently the Chief Strategy Officer for Brick Bodies. In her role, Erin oversees the strategic planning for the organization inclusive of all of the programming, marketing tactics and most importantly employee engagement initiatives.
Ann Marie Barbour the co-founder of Soul Body LLC and Co-Creator of SoulBody Barre, SoulBody Barre “Unhitched” and SoulBody Power group fitness programs.
Ann Marie has been in the fitness industry for over 15 years, and after falling in love with BARRE, and after seeing the benefits of this type of training, she, along with her best friend and business partner Stacey Van-diver created SoulBody LLC, a company offering “boutique style” progressive programming to larger clubs and studios.
SoulBody Barre programming is now in over 80 clubs across the globe including Gold’s Gyms, Goodlife Women’s in Canada, Brick Bodies, Merritt Clubs, Under Armour Performance Centers, YMCAs and more.
Candace Sweatt is the Director of Member Services for Crunch Fitness. During the episode we discuss leveraging technology for solutions across every area of the business. Candace shares some of the common challenges she has seen in fitness businesses, we discuss ways a fitness business can streamline their efficiencies via the implementation of technology and Candace leaves us with tips for Fitness Businesses to use technology in their business operations. This interview is part of the Motionsoft Technology Series.