30 Sep 313 The Future of Boutique Fitness with Andrea Isabelle Lucas
Andrea Isabelle Lucas is the owner and CEO of Barre and Soul Boutique Studios in the New England Area, she’s authored a book entitled Own It All and somehow she still finds time to be a voice for equality, diversity and positive self expression….talk about Girl Power!! Boutique owners, I have to tell you….this episode is for you! Andrea offers up her secrets to success, not only surviving while her boutiques were shut down, but flourishing on-line during shutdown! She also shares her plan for continued success moving forward. She credits her Covid business success to her teams’ quick response “the change in plan” and calling on the teams’ individuals talent and creativity to help her smash it out of the park when it came to on line revenue!
Barre and Soul’s website is a must see! The vibe that the website projects and the branding executes that Andrea knows exactly who she is marketing to! Also, be sure to click on the tab “Live Stream Experience”- it’s definitely a page that has a few great take-a-ways! The step by step directions, along with the pictures and the “how to” videos, makes logging into one of Barre and Soul’s virtual live streaming classes, error proof!
Your Podcast Snapshot
- How boutiques can flourish during these tough times
- Successful revenue reasons for offering both in person and virtual classes
- Advice for boutique studio owners going forward