Dr. Sarah Marion is a fitness industry expert with a new study titled “Gender in the Gym.” Her research findings for men are based on data pulled from Murphy research. In this episode, she delivers the research findings for men, which include the fitness barriers for men, the fitness habits of men, and what men are looking for in a fitness facility.
Murphy Research created the State of Our Health (SOOH) syndicated research program to fill a gap it saw in the health and wellness research landscape. Today, SOOH is the largest syndicated health and wellness tracker. They have been collecting detailed data on consumer attitudes and behaviors around food, fitness, and mindfulness since 2018.
episode Overview
In this episode, Dr. Sarah Marion shares her top three tips to get men into the gym. She discusses the importance of retaining members as they move into middle age, working with tech, and finding ways to strengthen social bonds at the gym. Dr. Sarah Marion also provides insights into the clear differences in how men and women approach health, and the consistency of those differences.
What You’ll Learn
How do men generally approach fitness?
What are their barriers?
What are men looking for in a gym?
Men’s approach to health and wellness
Men’s relationship with health vs women’s
How does confidence affect men’s approach to fitness?
How much are men willing to spend on fitness, especially younger men?
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