071 Rachel Bevans – Understanding And Developing Your Brand

071 Rachel Bevans – Understanding And Developing Your Brand




Rachel Bevans is a strategic marketer, brand and communications planner and business director with over 23 years’ experience leading and motivating people to drive and transform businesses to be brand-driven, customer-centric and employee-engaged.  Rachel founded The Healthy Brand Company on the premise that healthy business results are achieved by aligning, engaging and activating people and brands around a common purpose and values. Rachel will be talking to us about what we need to consider when developing our brand.

Also during this weeks show we have Pam Kufahl from Club Industry telling us about this years show and this weeks Quick Fire Five features none other than John Lee Dumas from Entrepreneur on Fire!

Top Tips From The Show


Your values are what help you connect at the very core.

Purpose is what drives you beyond profit.

If your internal and external brands are aligned, it means that everything you promise, you will deliver against your experience.

You need to know what you stand for and communicate it and behave like it.

When developing your brand, be sure to consider your own thoughts and wishes, your customers, your team and your business stakeholders.

Inspirational Quotes From The Experts


Purpose is what drives you beyond profitRachel Bevans

Resources Our Experts Shared In The Show


Rachel Bevan

The Club Industry Show

Books Recommended by John Lee Dumas

The Chimp Paradox: The Mind Management Program to Help You Achieve Success, Confidence, and Happiness

Show Sponsors
REX Roundtables
TRIBE Team Training

Flashback Show
Show 22 – Justin Tamsett

Tweetables – Share The Experts Knowledge To #STRENGTHEN


[Tweet “It’s sometimes difficult to be different @healthybrandco”]

[Tweet “Peoples values don’t change significantly over time @healthybrandco”]

[Tweet “People and brand are your most valuable assets @healthybrandco“]

Share Your Thoughts


Tell us your #1 Takeaway from this show or what success you have had from implementing an idea you heard here! Comment below and you could win a 3 minute interview on the Fitness Business Podcast!




With nearly 1 million downloads, The Fitness Business Podcast is the most practical podcast in the world.  Subscribe to the show notes now for all the resources guests share delivered to your inbox.