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Marketing

Lisa Simone Richards is a publicity expert for fitpros and wellness-preneurs who are dying to see themselves and their businesses featured in magazines, on TV and around the web. As the Principal of PR agency Vitality PR & Communications in Toronto and the creator of Make Media Friends an online PR school for health, fitness and wellness entrepreneurs; she’s here...

    Michelle Segar is a motivation scientist and author of critically acclaimed “No Sweat! How the Simple Science of Motivation Can Bring You a Lifetime of Fitness”. Michelle first appeared on The Fitness Business Podcast in show 33 when she talked about her book No Sweat. This week we caught up again and this time we chatted about: An exciting new project Michelle is working...

    Bill Moore is the new CEO of Fitness Australia, he has an extensive background in the fitness industry, which started with the ownership of a strong independent fitness facility in the early 90’s and being involved in the foundation work and establishment of key principals that now underpin Fitness Australia. More recently Bill was responsible for the development and successful running of the Michelle Bridges Group...

    Justin Tamsett is the Managing Director of Active Management. He has managed and owned fitness clubs since 1990, and now travels the globe speaking on topics from business skills to work-life balance. During this show JT updates us on his visits to some US gyms, he tells us all about SIP’s and we chat about how consumers have changed the qualities...

A global ambassador on the benefits of exercise and living well, Maureen Hagan is Vice President of Program Innovation for GoodLife Fitness and canfitpro –Canadian Fitness Professionals—the largest fitness education and certification organization in Canada. Mo, as she is known in the fitness industry, is a licensed physiotherapist, a Physical Health Educator and has been recognized for her work in fitness...

An Coppens is the Chief Game Changer at Gamification Nation Ltd, which offers gamification design services, serious game design and an online gamification support community. Her solutions are designed to encourage winning behaviours and improve business results in the areas of sales, recruitment, learning and productivity. Projects she has worked on included reviewing onboarding of sales staff and their incentivisation, assisting managers with getting ready...

This weeks show features Justin Tamsett from Active Management. He talks about creating a customer experience, status within our businesses and the importance of personalisation for our members. JT also gives us a 3 step action plan for getting started with rewarding status within your business. Top Tips From The Show We need to consider what we want our prospects to experience...

    Mike Arce is the founder and CEO of Loud Rumor, an online marketing company for local businesses and fitness studios. His passion is with the fitness industry and he loves helping studios grow and get more customers through his program, Fit FLAVER - this stands for Facebook, landing pages, automation, video, email, and retargeting. Mike loves mob movies, basketball, and time with his...

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