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069 Jason Kelly – Sweat Equity Inside the New Economy of Mind and Body

069 Jason Kelly – Sweat Equity Inside the New Economy of Mind and Body

Jason Kelly is the New York Bureau Chief of Bloomberg, overseeing more than 1,200 journalists at the company’s world headquarters. During his time there he’s written about topics ranging from semiconductors to economic development during the war in Afghanistan. But today’s focus, is all around his latest book Sweat Equity: Inside the New Economy of Mind and Body.

During the interview we talk about:

  • how to connect with Millenials
  • Jason’s thoughts on the future for different business models in the fitness industry and;
  • he gives us some insights into reaching different markets including high end corporates and the currently in-active community.

Top Tips Today Are Around Millennials

A brand that wants to attract millennials must be sincere and authentic.

Millennials expect a certain level of engagement and expect businesses to go the extra step to connect with them.

Because of social media we live in quite a superficial way and as such we crave a deeper level of connection and people are willing to spend money to get it.

Inspirational Quotes From The Experts

Millennials expect a certain level of engagement and expect businesses to go the extra step to connect with themJason Kelly

Resources Our Experts Shared In The Show

Jason Kelly
Website
Twitter

Books Mentioned
Sweat Equity: Inside the New Economy of Mind and Body

Links Mentioned
TEAMQUEST4ALS

Show Sponsors
Active Management
Tribe Team Training

Shows Mentioned
Show 30 – Molly Kemmer

Frank Nash – Mel Tempest Fitness Business Event
Website

FitBiz – The New Era Of Fitness Business! from Mel Tempest on Vimeo.

Tweetables – Share The Experts Knowledge To #STRENGTHEN

Share Your Thoughts

Tell us your #1 Takeaway from this show or what success you have had from implementing an idea you heard here! Comment below and you could win a 3 minute interview on the Fitness Business Podcast!



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