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Did you know that 80% of people paying for fitness are Millennials or Gen Zers, since the pandemic more people are aware and interested in their health and that Live fitness is still the preferred method of workouts but it’s supported heavily by digital. Where did I find these pieces of information. These tidbits plus a whole lot more information...

Ingrid talks about what the future looks like for group fitness and how clubs need to adapt and change. Members, now more than ever are looking for camaraderie, but the way we present it needs to be slightly altered, post Covid. Use group fitness as a retention tool and watch your sales increase as your instructors create a community feel...

Joanna Stahl is the CEO & Founder of Go2Practice. Joanna is a 20 year industry veteran teaching for Crunch & Equinox Throughout her career, she has built third party brand partnerships for LifeTime Fitness and 24 Hour Fitness via in gym advertising and experiential marketing which included sponsored programming, sampling, branded areas, content and more...

Mo Hagan is an International Health, Wellness, and Anti-Aging Expert, #1 Best Selling Author & Speaker, and the newly appointed COO of Canfitpro. This week Mo joins us for #TalkingTrends where we discuss 6 key areas - Marketing, Sales, Managing Teams, Retention, Fitness Programming and Professional Development....

Bill Besselman is the VP of Connected Fitness Strategy and Integration at Under Armour. Bill manages all aspects of Under Armour’s digital strategy development, including integration of recent acquisitions MapMyFitness, MyFitnessPal and Endomondo into the Under Armour business. During his time leading the corporate strategy team Bill’s role was to identify, gather, and drive strategic initiatives and the voice of the...

In this weeks show, JT from Active Management shares some new research about the role of people in our business, he asks the question are we paying them enough attention and should there be a stronger focus on Human Resources in our businesses. We then dive into demographics and how we can no longer assume that traditional segmentation is relevant, and...

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