11 Sep 253 Are You Missing Income Opportunities With Drop In’s?
Joanna Stahl is the CEO & Founder of Go2Practice.
Joanna is a 20 year industry veteran teaching for Crunch & Equinox
Throughout her career, she has built third party brand partnerships for LifeTime Fitness and 24 Hour Fitness via in gym advertising and experiential marketing which included sponsored programming, sampling, branded areas, content and more
Joanna founded her business, Go2Practice, after identifying the consumer shift in how we search for fitness experiences and the need for on demand access to a gym.
What you’ll learn
- Programs that have come to the US market, grown and stayed over the past few years
- Actions consumers are taking when it comes to membership
- How consumer behaviour has impacted pricing, sales, process and retention
- Tips to meet the needs of today’s fitness consumer
Resources Our Experts Shared in the Show
Precor Quick Fire Five, Sam Mutimer