063 Sean Greeley – How To Identify Your Ideal Customer

063 Sean Greeley – How To Identify Your Ideal Customer

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Sean Greeley has an unrelenting passion for growing people and companies.

Over the last 10 years, he’s developed Net Profit Explosion into the global fitness community that empowers entrepreneurs at every stage of business growth and development.

NPE now serves over 21,500 fitness business owners in 95 countries. With offices in the U.S., UK and Australia, the company has been listed six times on the Inc. 500/5000 list of fastest growing, privately owned U.S. corporations with over $10+ million in annual revenues in 2015.

During the show Sean tells us key factors in running a successful business, plus he takes us through a step by step exercise to identifying our ideal customer.

Today is just a small taste of things to come, because Sean will be back on the show later in the year, to share with us the 7 requirements you need in Sales and Marketing.

Top Tips From The Show


A successful business requires continual focus on key business areas.

The best and most successful businesses have a great market and they know how to read it, they have a great simple model and they always balance all areas of their business.

In most cases people are moving away from something they don’t want or towards something they do want.

The more specific you can be in creating your Avatar the better.

Inspirational Quotes From The Experts


“If your not challenging yourself then your goals are probably too small” Sean Greeley

Resources Our Experts Shared In The Show


Sean Greeley

Books Mentioned
Legacy by James Kerr

Show Sponsors
Active Management
REX Roundtables

Shows Mentioned
Show 24 – Mike Michalowicz

Tweetables – Share The Experts Knowledge To #STRENGTHEN


[Tweet “Growth is all about pain @SeanGreeley”]

[Tweet “If you’re not challenging yourself then your goals are probably too small @SeanGreeley”]

[Tweet “With men there are only a few colours in the crayon box! @SeanGreeley“]

[Tweet “I decided I wanted to help a lot of people @SeanGreeley“]

[Tweet “The best businesses aren’t overly complicated @SeanGreeley“]

Share Your Thoughts


Tell us your #1 Takeaway from this show or what success you have had from implementing an idea you heard here! Comment below and you could win a 3 minute interview on the Fitness Business Podcast!




With nearly 1 million downloads, The Fitness Business Podcast is the most practical podcast in the world.  Subscribe to the show notes now for all the resources guests share delivered to your inbox.