09 May 170 Ten steps to creating a membership sales promotion with Kari Bedgood
Kari Bedgood oversees the marketing and public relations functions for Active Wellness....
Marketing
02 May 169 Powerful and Profitable Digital Marketing with Alan Leach
Alan Leach is the Group General Manager and Director of Sales & Marketing at West Wood Clubs, Dublin, Ireland. ...
18 Apr 165 Michael Piercy: Impacting your Community to grow your fitness business and brand
Michael Piercy is the owner of The LAB in Fairfield, New Jersey. He is the recipient of the 2017 IDEA Personal Trainer of the Year award and has also been awarded the 2013 TRX FACEUP award for Overall Instructor of the Year. Michael represents brands such as Under Armour, TRX® and Matrix fitness as a Master Trainer. He...
13 Apr 164 Video Marketing Essentials for Fitness Professionals with Jason Hsiao – Intensive 2 of 4
Jason Hsiao is the Co-Founder & Chief Video Officer of Animoto, an award-winning online video maker that makes it easy for any small business to create high-performing marketing video designed to standout on social media. Prior to Animoto, Jason served as a television producer for MTV Networks....
06 Apr 162 Video Marketing Essentials for Fitness Professionals with Jason Hsiao – Intensive 1 of 4
Jason Hsiao is the Co-Founder & Chief Video Officer of Animoto, an award-winning online video maker that makes it easy for any small business to create high-performing marketing video designed to standout on social media. Prior to Animoto, Jason served as a television producer for MTV Networks....
04 Apr 161 Jessica Matthews Use Mindful Movement to Create a Memorable Member Experience
Jessica Matthews, M.S., E-RYT500 is an award-winning and industry leading fitness and wellness educator. ...
14 Feb 152 Emma Barry Key Lessons We Can Learn from Boutique Studios
Emma Barry (LA) is an observer and a catalyst. A founding member of group fitness juggernaut Les Mills International and previous Director of Group Fitness Programming for luxury-lifestyle brand Equinox. ...
10 Jan 145 Using a Brand Ambassador in your Fitness Business
Deb Heisler is Active Wellness' Director of Operations overseeing the company's day-to-day activities on the East Coast. is responsible for operational best practices and client relationships across many of our Active sites. With almost 20 years experience, Deb has held a multitude of management positions and worked in various channels from commercial to corporate. Deb lives in Tampa, FL and...
06 Dec 141 Using Facebook to generate leads for your fitness business with Marisa Hoff
Marisa Hoff has successfully managed Stevenson Fitness, since its’ inception in 2010. Marisa has worked to build a membership base of nearly 2000 members with a high NPS (consistently in the 80s) and high retention rates. Financially, Marisa has ensured that the club has been profitable since Day 1, with increasing ancillary revenues every year (currently nearly 40%). Both Group...
18 Oct 130: Dr Bill Sukala’s Health Check For Your Fitness Business Website
Dr Bill Sukala is a Sydney-based health communications consultant and clinical exercise physiologist who has over 25 years of experience working as a health professional and over a decade of web programming and SEO experience....
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