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Marketing

Justin Tamsett is the Managing Director of Active Management. He has managed and owned fitness clubs since 1990, and now travels the globe speaking on topics from business skills to work-life balance. During this show JT updates us on his visits to some US gyms, he tells us all about SIP’s and we chat about how consumers have changed the qualities...

A global ambassador on the benefits of exercise and living well, Maureen Hagan is Vice President of Program Innovation for GoodLife Fitness and canfitpro –Canadian Fitness Professionals—the largest fitness education and certification organization in Canada. Mo, as she is known in the fitness industry, is a licensed physiotherapist, a Physical Health Educator and has been recognized for her work in fitness...

An Coppens is the Chief Game Changer at Gamification Nation Ltd, which offers gamification design services, serious game design and an online gamification support community. Her solutions are designed to encourage winning behaviours and improve business results in the areas of sales, recruitment, learning and productivity. Projects she has worked on included reviewing onboarding of sales staff and their incentivisation, assisting managers with getting ready...

This weeks show features Justin Tamsett from Active Management. He talks about creating a customer experience, status within our businesses and the importance of personalisation for our members. JT also gives us a 3 step action plan for getting started with rewarding status within your business. Top Tips From The Show We need to consider what we want our prospects to experience...

Mike Arce is the founder and CEO of Loud Rumor, an online marketing company for local businesses and fitness studios. His passion is with the fitness industry and he loves helping studios grow and get more customers through his program, Fit FLAVER - this stands for Facebook, landing pages, automation, video, email, and retargeting. Mike loves mob movies, basketball, and time with his...

Michelle Segar is a motivation scientist and author of "No Sweat! How the Simple Science of Motivation Can Bring You a Lifetime of Fitness". She is Director of the Sport, Health, and Activity Research and Policy Center at the University of Michigan, and Chair of the U.S. National Physical Activity Plan’s Communications Committee. No Sweat was chosen as the #1 book...

Christine Thalwitz has been immersed in the health and fitness industry for more than 20 years. As Vice President of Marketing at acac Fitness & Wellness Centers, she provides leadership for strategies, tactics and resources that support revenue growth, member acquisition and retention, and delivery of acac's promise to help others live their best. Christine oversees market research, advertising, promotions, communications, public relations, and media...

Justin Tamsett is the Managing Director of Active Management. He has managed and owned fitness clubs since 1990, and now travels the globe speaking on topics from business skills to work-life balance. During this episode JT talks about:  On-boarding new members into your gymHow life experiences influence how we exerciseHow consumers love mystery experiencesHow we can use this consumer trend with our...

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