Kari Bedgood oversees the marketing and public relations functions for Active Wellness. She leads an innovative, results-driven team responsible for lead generating marketing campaigns, brand management and strategic communications that support the company’s sales and growth objectives. Prior to joining Active Wellness in 2014, Kari was Vice President of Marketing and PR for Club One and also worked for Ketchum’s Brand Marketing and Consumer Food account management teams serving clients such as 24 Hour Fitness, Kikkoman and Clorox. She has been a featured speaker on Marketing best practices for industry associations including IHRSA and Club Industry. Kari earned her Bachelors of Arts in Journalism from Indiana University, Bloomington.

What you’ll learn about

• Why Active Wellness has moved away from member discount promotions
• 10 steps to creating a membership sales promotion
• 3 things to avoid when creating a membership sales promotion

Episode Timeline

• 00:29  Thanks to our podcast partner Precor
• 00:58  Introducing this weeks special guest Kari Bedgood
• 01:45  Message from our podcast partner Precor
• 02:15  Kari tells us about Active Wellness
• 03:55  Why has Active Wellness moved away from member discount promotions
• 04:39  10 steps to creating a membership sales promotion
• 14:16  3 things to avoid when creating a membership sales promotion
• 15:53  Message from our podcast partner Myzone
• 16:15 Bonus update – check out the #FBPFamily Discount page
• 16:45 Precor Quick Fire Five with Amanda Stevens

Access the transcription of this interview

Precor Quick Fire Five

Amanda Stevens

Resources Our Experts Shared in the Show

Book recommended by Amanda Stevens (Precor Quick Fire Five)  Tools of Titans 

Show Sponsors

Precor

MYZONE