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Casey Conrad, BA, JD, has been in the health and fitness industry for 27 years. In addition to authoring “Selling Fitness: The Complete Guide to Selling Health Club Memberships,” she has created and published over 25 other sales, marketing and management training products for the industry....

An Coppens is the Chief Game Changer at Gamification Nation Ltd, which offers gamification design services, serious game design and an online gamification support community. Her solutions are designed to encourage winning behaviours and improve business results in the areas of sales, recruitment, learning and productivity. Projects she has worked on included reviewing onboarding of sales staff and their incentivisation, assisting managers with getting ready...

Robbie Kellman Baxter is the author of The Membership Economy. A book that shows you how to radically rethink how your organization can build loyalty, viral growth, and recurring revenue. During this interview, Robbie takes us through her version of the sales acquisition funnel, we talk about displaying membership rates on your website, we delve into Superusers, what they mean to your business and...

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