30 Nov 471 Stripped-Down Content Marketing for Success with John Egan
John Egan is an author, content creator and content marketing strategist in Austin, Texas. He is the author of The Stripped-Down Guide to Content Marketing, released in November 2022. John’s work has been published by outlets such as Credit Cards.com, Bankrate, Forbes Advisor, Experian, Capital One, The Balance and U.S. News & World Report. He earned a bachelor’s degree in journalism from the University of Kansas and a master’s degree in communication from Southern New Hampshire University.
As the content marketing chief at three companies: Bankrate Insurance, SpareFoot and LawnStarter, he developed and executed results-oriented, award-winning content marketing strategies tailored to various audiences.
what you’ll learn
Are you looking for secrets to content marketing? John Egan, author of The Stripped-Down Guide to Content Marketing, brings infectious energy to this episode on content marketing. John has a fun, but intriguing approach to what works and what doesn’t, when it comes to content marketing. John will guide and navigate you to marketing success.
- What is content marketing?
- Including blogs in your marketing strategy
- How to include promoted content
- Successful content marketing on a tight budget