Darren Shaw is the owner and manager of CrossFit Ignite, a Sydney based CrossFit Box. The business started in 2002, but have been using CrossFit principals since 2007. Darren is an experienced trainer and is known for taking no bullshit excuses. He also happens to be an excellent marketer, he has an in depth knowledge of his target audience, he...
Justin Tamsett is the Managing Director of Active Management. He has managed and owned fitness clubs since 1990, and now travels the globe speaking on topics from business skills to work-life balance. During this show, we visit Russia, London, New Zealand and Australia. We chat about some outstanding club branding, fit outs and marketing, plus JT explores the consumer trend...
Introducing a guru of Fitness Business Strategy – Bill McBride! Bill is a health club industry veteran, he has worked in all aspects of sales, marketing, leadership, management, member experience and operations and currently serves as the Co-Founder, President & CEO of Active Sports Clubs. During this episode we chat to Bill about the threat of substitution and what it...
Justin Tamsett is the Managing Director of Active Management. He has managed and owned fitness clubs since 1990, and now travels the globe speaking on topics from business skills to work-life balance. During this episode, he shares updates from the Industry Leader roundtables, we learn valuable insights from a Harvard Business Review study, and explores the consumer trend called Tinderisation! During...
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