Michelle Segar is a motivation scientist and author of “No Sweat! How the Simple Science of Motivation Can Bring You a Lifetime of Fitness“. She is Director of the Sport, Health, and Activity Research and Policy Center at the University of Michigan, and Chair of the U.S. National Physical Activity Plan’s Communications Committee.
No Sweat was chosen as the #1 book in Diet/Exercise in 2015 by the USA Best Book Awards, and when released, it became the #1 Exercise & Fitness book on Amazon.
During this interview, we chat to Michelle about how our interactions from physical activity constructs our meaning for exercise. We chat about what she means by the depletion of will power, the self-determination theory, framing behaviour, tips for helping clients stick to exercise, and how gamification can help our clients fuel their desire for more exercise. Also, you will hear a challenge that Michelle has for all gym owners around partnering with our members to help support them both inside and outside the gym.
- 00:42 Introduction to Michelle Segar and No Sweat.
- 03:16 What does the ‘meaning of exercise’ mean?
- 06:04 Understanding the wrong ‘whys’.
- 08.21 Why aren’t people sticking with their gym memberships?
- 11:33 What is the depletion of will power?
- 15:48 The Work or Fun Study.
- 17:03 Tips for Personal Trainers.
- 18:40 Findings of the Body Shaping research.
- 22.25 What are the potential dangers of HIIT training?
- 25:08 How No Sweat can help Personal Trainers.
- 27:41 What is the ‘It’s your move game’?
- 30:32 What is self-care all about?
- 34:22 Top tips for fitness business owners.
- 36:55 A message from Active Management.
- 39:00 Podcast wrap.
Top Tips From The Show
The meaning you have for exercise has been constructed by our interactions from physical activity, and if being active doesn’t feel good to a person, then it creates a negative meaning or association with exercise.
The wrong ‘why’s put people on a path of unstable controlling motivation, it leads people to feel like exercise is a chore.
As fitness professionals, the language we use and the symbols we use to describe exercise matters to the mindset of our clients.
We need to remember that, most people can not easily sustain a behaviour day in and day out, for the rest of their lives, that actually feels bad to them.
We need to encourage clients to discover what feels good to them. If we care about creating sustainable motivation, we need to help our clients identify what will work for them.
Our job is to figure out what hasn’t worked and why, and help people develop a solution tailored to who they are.
Inspirational Quotes From The Experts
“Our job is to figure out what hasn’t worked and why, and help people develop a solution tailored to who they are” Michelle Segar
“Move in ways that feel good to you, whatever that means, and you will become more active over time” Michelle Segar
Resources Our Experts Shared In The Show
Do You Have The Wrong Whys For Exercise?
The January Giveaway!
Tweetables – Share The Experts Knowledge To #GROW
Share Your Thoughts
Tell us your #1 Takeaway from this show or what success you have had from implementing an idea you heard here! Comment below and you could win a 3 minute interview on the Fitness Business Podcast!
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