25 Oct 525 Tim Keightley: Lessons of a Fitness LIFETime
From the British Royal Marines to becoming a fitness instructor, to leading the largest personal training business in Europe. Tim shares lessons learned. ...
Marketing Tag
26 Apr 494 Cut Out the Guesswork: Strategies to Avoid Random Acts of Marketing with Debbie Oster
R.A.M. (random acts of marketing) is a catchy phrase Debbie Oster warns all marketing directors to steer clear from. It's easy to throw ideas out there and hope that one of them sticks, but this form of marketing is setting your business up for failure. In this episode, Debbie guides you to success by preaching how important it is to...
08 Feb 481 Mindy Weinstein: The Power of Scarcity in Marketing
Can you identify the 4 types of scarcity in marketing? Do you know what happens to the brain when consumers experience scarcity? These are just a few questions that will be answered in today's episode with Mindy Weinstein. ...
18 Jan 478 How to Build a Brand with Personality with Debbie O’Connor
Does your brand ooze personality? Does your brand speak to your members and truly represent who you are? Why is it that some brands and logos seem to hit our 5 senses stronger than other brands. Take a listen how Brand Magic author suggests steps to update your brand. If you are considering changing or updating your brand or logo,...
03 Aug 448 Sharpen Your Brand So Your Consumers Trust You with Naomi Gee
Branding is like a tapestry. There are multiple facets that need to come together. 1) A clear message and 2) Strategic design. Weave them together, and it will be impactful. Naomi Gee shares her expert advice to help you stay consistent, clear, and cohesive in your brand....
18 Mar 422 The Value Proposition for Simple Numbers for Social Media Marketing
Posted at 08:00h
in Financial, Management, Marketing, Membership Sales, PT Sales, Sales, Sarah Pellegrino, Strategy, Technology, The Value Proposition
Let’s be honest, the fitness industry is saturated and there’s competition around every corner. So how are community members supposed to make this buying decision? Bartlett from Sneeze.It walks us through his marketing concept, Simple Numbers, to help you understand when it comes to spending your marketing dollars well, we need to think less about cost per lead and more...
16 Feb 415 Be an Unexpected Branding Pioneer with Billy Polson
After this episode, you will be able to turn yourself into an unexpected branding pioneer, plus you will learn how to find your creative self! Billy is here to teach you and your staff how to blow your customers minds by differentiating your business with bringing on the unexpected. Take time to listen to one of your fellow industry...
09 Feb 414 Building Great Team Culture with Martin Rooney
Whether you're leading a team for the first time, or if you have years of experience, there's information in today's episode that will benefit all business owners and team leaders. Listen in as Martin Rooney shares valuable and easy to follow tips on key aspects of business leadership and how to build a great culture in your club. ...
02 Feb 413 Why and How to Pitch Yourself as a Podcast Guest
Do you think you have what it takes to be a podcast guest? Brittney Lynn talks about the importance of pitching yourself to expand your brand and to help market yourself as a top expert in the fitness industry. Staying persistent and consistent is key and make sure when the opportunity present itself, come ready, prepared and confident!...
01 Dec 402 5 Tips to Website Audits with Connie Holen
Have you ever wondered if your company's website is as effective as it could? Is it easy for the consumer to navigate and is it aesthetically pleasing? Our industry expert, Connie Holen will help guide you through these answers. She has advice, knowledge and tons of advice to help your fitness website to be the best it can be!...
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