Todays show brings together the best bits of advice, information and entertainment from some of the AMAZING Women in Fitness that we have had as guests on the show over the past few months. Show 21 – Robbie Kellman Baxter, the author of The Membership Economy talks about why the first 30 days is so critical in building behaviours. Show 27 -...
Lisa Maltman recently launched a business called The Sleep Connection. With a professional background in Corporate and Sleep Health, as well as her personal experience, Lisa shares insights into the impact sleep has on all aspects of our lives, our business, our teams and our clients. Top Tips From The Show In business, its essential to create a culture that understands the benefits...
Michelle Segar is a motivation scientist and author of "No Sweat! How the Simple Science of Motivation Can Bring You a Lifetime of Fitness". She is Director of the Sport, Health, and Activity Research and Policy Center at the University of Michigan, and Chair of the U.S. National Physical Activity Plan’s Communications Committee. No Sweat was chosen as the #1 book...
Jodi Rumack is the President & CEO Personal Training Mentors, she is a guru when it comes to the power of people in your business. During her career, Jodi has been a trainer, club opening specialist, service manager and a senior manager for personal training. She spent 9 years opening clubs, from 10,000-150,000 square feet, as well as managing her own...
Casey Conrad is the President of Communication Consultants, WBS, Inc., they provide top quality sales and communication seminars for professionals in the health and fitness industry worldwide. She is the author of “Selling Fitness: The Complete Guide to Selling Health Club Memberships,” and has created 20 other sales, marketing and management books for the industry. She has presented in over...
Molly Kemmer is the Regional Director of EXOS MediFit and the Chairperson of IHRSA. Molly has a wealth of experience in the fitness industry and has spent the past three and a half years working with EXOS Medifit, a business that provides fitness center management, design, innovation, and performance solutions. They work with clients including leading corporations, academic institutions, health...
Amy Dixon holds multiple fitness certifications and a Bachelor of Science degree in exercise physiology. She's a Master Trainer for FitnessGlo®, Gatorade®, Schwinn® Cycling, BOSU® and Shockwave®, and a spokesperson for Avon’s breast cancer walks and Reebok’s Global Walking Partner. She’s the National Creative Manager for Group Fitness at Equinox Fitness Clubs and Director of THE Force at Vimmia. Her many television...
Christine Thalwitz has been immersed in the health and fitness industry for more than 20 years. As Vice President of Marketing at acac Fitness & Wellness Centers, she provides leadership for strategies, tactics and resources that support revenue growth, member acquisition and retention, and delivery of acac's promise to help others live their best. Christine oversees market research, advertising, promotions, communications, public relations, and media...
Debora Warner is the president and CEO of Mile High Run Club. A niche fitness business that caters to runners, both new and experienced. They promote themselves as the first dedicated studio for running, and its based in the heart of NYC. Debora herself has coached hundreds of runners over the past several years, she is an RRCA Certified Running...
Robbie Kellman Baxter is the author of The Membership Economy. A book that shows you how to radically rethink how your organization can build loyalty, viral growth, and recurring revenue. During this interview, Robbie takes us through her version of the sales acquisition funnel, we talk about displaying membership rates on your website, we delve into Superusers, what they mean to your business and...
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