Amy Dixon holds multiple fitness certifications and a Bachelor of Science degree in exercise physiology. She’s a Master Trainer for FitnessGlo®, Gatorade®, Schwinn® Cycling, BOSU® and Shockwave®, and a spokesperson for Avon’s breast cancer walks and Reebok’s Global Walking Partner.
She’s the National Creative Manager for Group Fitness at Equinox Fitness Clubs and Director of THE Force at Vimmia. Her many television and media appearances include Oprah’s OWN Show, The Today Show, Women’s Health, Shape and The Los Angeles Times. And if all that’s not enough – she just got named the IDEA Fitness Instructor of the Year for 2015!
During the interview we chat to Amy about her first big break, keys to building a great brand, the importance of social media and what advice she has for others who want to grow their profile and build a fitness empire.
- 03.54 – Welcome to Amy Dixon.
- 04.42 – Where did you start in the fitness industry?
- 08.34 – Keys to success for building your brand.
- 15.56 – How important is social media in your business?
- 18.36 – How to stand out from the crowd.
- 20.10 – How important are mentors?
- 21.10 – Advice for fitness professionals who want to grow their profile and brand.
- 22.11 – A few words with JT from Active Management.
- 32.44 – Podcast wrap
Top Tips From The Show
- Making sure you are ahead of the game often means hiring experts to help you along the way.
- It’s important to form relationships with companies that align with your own personal brand in someway.
- One of the challenges these days is competing against people and businesses that offer free content, its important to be strategic and work out what to give away for free versus what you can sell.
- Always be aware of your competition, and always think about what you can do that’s different, but still be authentic to your brand.
- Don’t underestimate the importance of a support network, you have the opportunity to grow by surrounding yourself with the right people and companies.
Inspirational Quotes From The Experts
“I would not be here without the mentors that have helped me get where I am” Amy Dixon
“ Be authentic to yourself, know what you want to do and figure out how to get there” Amy Dixon
Resources Our Experts Shared In The Show
The December Giveaway!
Tweetables – Share The Experts Knowledge To #GROW
Share Your Thoughts
Tell us your #1 Takeaway from this show or what success you have had from implementing an idea you heard here! Comment below and you could win a 3 minute interview on the Fitness Business Podcast!
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Music credit: Eurythmics and Aretha Franklin