Building Community for fitness business success is key to longevity. Discover how simple fitness challenges, social activities, and modern day tech can be the glue to your community....
Calling all group fitness instructors. This episode is the state of the union address for Group Fitness! Jenn delivers the latest trends in group fitness as well as the current industry benchmarks around group fitness participation. It's a fun episode, but isn't that one of the secret ingredients that makes group fitness so special?...
Across the globe, there is a labor shortage and gym owners find themselves competing not just with other gyms for quality staff, but other industries, as well. Today, we dedicate an entire episode on helping our FBP Family find and select the right people to join your team!...
As we wrap up our Generations in the Gym series, Dr. Sarah Marion is here for our final segment on the Baby Boomers. Dr. Marion shares some insights on what baby boomers are looking for in a fitness program, and how to best reach them. Learn tips for attracting boomers into fitness facilities that will help make the gym more...
Join Sarah Pellegrino as she speaks with Ken Reinig and Rick Mayo about liabilities in the fitness industry today, ways in which Reinig Risk Management can help protect your fitness business and train your staff, and recommendations on how to best manage your fitness business in 2023! ...
Next up is Generation X! This episode is designed to help you strategize your 2023 budget to attract Gen X to your club. This generation has the money for a membership, but time is a barrier. Convenience is top of their list when considering joining a gym. Find out what else is important to this generation when it comes to...
Join Sarah Pellegrino as she speaks with Mary Milkie, InTouch Sales & Customer Success Leader. Learn how InTouch’s lead generation platform helps operators capture leads, automate follow up, track staff performance, and support the new member throughout their entire journey!...
The fitness needs of Millennials are different than Generation Z or Generation X, according to Dr. Sarah Marion. Take a listen as she explains exactly what they are looking for and what really isn't on the top of the list for them. To make sure your marketing is on point for this generation, sit down, relax and take a few...
Let's talk Group Fitness! In this episode, Vanessa Leone covers group fitness topics such as programming, using group fitness to promote small group training, the importance of a great experience for retention, and introducing an instructor assessment to your group fitness team. Vanessa does a wonderful job at capturing a fresh, updated vision of group fitness. Take a listen and...
Welcome to the first of four episodes that unleash what each generation is looking for in a fitness facility, according to Murphy Research. Join Dr. Sarah Marion as she gives us the rundown on each generation, starting with Generation Z. The findings are quite interesting and will definitely help you market and design your programs to tailor to each generation's...
With nearly 1 million downloads, The Fitness Business Podcast is the most practical podcast in the world. Subscribe to the show notes now for all the resources guests share delivered to your inbox.
