513 Sydnie and Zack Whitmer: CycleBar Owners Make Money from Theme Based Classes

513 Sydnie and Zack Whitmer: CycleBar Owners Make Money from Theme Based Classes


Sydnie and Zack Whitmer have mastered the art of making extra money through theme-based classes and off-site classes. By creating a sense of FOMO (fear of missing out) and providing an over-the-top experience, they have been able to charge a premium for these specialty classes. They have seen great success with their theme classes, such as a Studio 54 disco ride, and have expanded their revenue by taking their bikes to off-site locations, such as a local brewery. These events not only bring in additional income but also attract new members and foster a strong sense of community.

About Our Guests

Sydnie and Zack Whitmer are entrepreneurs and franchise owners of 2 CycleBar locations and a Strength and Conditioning gym named Pursuit Private Training Facilities in Northern Colorado. Their goals are to bring together community, wellness, metal health in various forms of movement. They have grown their businesses 15-20% every year and have more than doubled the size of members since taking ownership of CycleBar Fort Collins, leading them to open our second location. They have a beautiful blended family with 3 active kids that love helping at our facilities and working as a family.

what you’ll learn

  • Making extra money through specialty theme classes
  • Ideas for theme based classes
  • Success of theme classes in bringing in revenue and new memberships     
  • Advice on charging a fee for specialty classes
  • Success of selling swag and merchandise
  • Impact of off-site classes on bringing in new members and increasing retention


Key Takeaways:

  • Creating FOMO (fear of missing out) is key to the success of theme-based classes.
  • Providing an over-the-top experience, including props, costumes, and refreshments, adds value and justifies charging a premium.
  • Taking bikes to off-site locations can attract new members and create a unique experience.
  • Leveraging partnerships with local businesses, such as breweries, can enhance the success of off-site events.
  • Engaging with the community and promoting events on social media can help generate buzz and attract participants.

connect with Sydnie & Zack Whitmer

Cyclebar Fort Collins Website: https://www.cyclebar.com/location/fort-collins

Cyclebar Facebook: https://www.facebook.com/cyclebarfortcollins

Cyclebar Fort Collins Instagram:  https://www.instagram.com/cyclebarfortcollins

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