Dr. Michelle Segar's episode is about her latest book The Joy Choice: How to Finally Achieve Lasting Changes in Eating and Exercise. The Joy Choice was written to help us understand the brain's self-management system. Michelle poses the question and then answers the question, "Why do our eating and exercise plans so often crash when they come up against real...

Let’s be honest, the fitness industry is saturated and there’s competition around every corner. So how are community members supposed to make this buying decision? Bartlett from Sneeze.It walks us through his marketing concept, Simple Numbers, to help you understand when it comes to spending your marketing dollars well, we need to think less about cost per lead and more...

Did you know that 80% of people paying for fitness are Millennials or Gen Zers, since the pandemic more people are aware and interested in their health and that Live fitness is still the preferred method of workouts but it’s supported heavily by digital. Where did I find these pieces of information. These tidbits plus a whole lot more information...

Today I sit down with John Caliri from FirstHealth of the Carolinas. John has received numerous awards and recognition, including the Medical Fitness Association Director of the Year Award, the Don Schneider Award and most recently, the 2017 Hank Boerner Pioneer Award for significant contributions to the advancement of the industry....

Dan Duran is the Vice-President of Group & International business at ISSA. He has been in the training and fitness industry for almost 30 years. He started his fitness career training in police and fire academies, then about 15 years ago, he moved into the gym world and private personal training, including being a fitness director at large full-service health...

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