Branding is like a tapestry. There are multiple facets that need to come together. 1) A clear message and 2) Strategic design. Weave them together, and it will be impactful. Naomi Gee shares her expert advice to help you stay consistent, clear, and cohesive in your brand....
We caught up with Mike Leveque, Group COO of Myzone. Learn about the mobile app redesign, some exciting new products released in the past year, including the new MZ-Smart Station! Also hear some surprising results from an exercise location study Myzone conducted, and how they continue to meet members where they are with integrations with over 64 vendors! ...
Looking for new and fresh ideas on how to build your online community, and also keep it? Today's episode will answer those questions. Kelly Coulter shares her expert advice on how to build your online program and the return you can expect....
Join Sarah Pellegrino as she speaks with Allison Porter from Ecore. You’ll hear how Ecore uses reclaimed materials to create unique performance surfaces, how they manufacture in the US and supply globally, and how their incredible team will act as a design resource throughout the entire construction and installation process. ...
Technology isn't just for the tech geeks, it's for your staff and particularly for your members. With the right software and technology, you will have the tools to know exactly what your members want, as well as what they don't want. This episode will help you run towards technology, not away from it....
During COVID Personal Trainers and Group X instructors scurried to virtual fitness studios. They navigated the waters to build an online platform for their faithful clients. Learn how to keep your virtual fitness studio fresh and updated for success....
There’s no better way to expand your fitness business brand than to get published. Media outlets are looking for people to tell their story, but they won’t chase you. YOU need to go to them and pitch the VALUE that you will bring to their listeners or audience. James Patrick, founder of FITposium, shares advice on how to be successful...
Myzone has added 10 years of additional status achievement badges after the Hall of Fame status, meaning everyone has more motivation to keep moving for longer....
Lisa Haggis is a business expert, brand strategist and founder of Realize Your Brand. According to Lisa, your brand is the way you give people a reason to choose you. If you only have surface level marketing, your members won’t stay. I’d say that is a powerful statement. ...
Join Sarah Pellegrino as she speaks with Amy Boone Thompson, the NEW Owner & CEO of IDEA Health & Fitness Association. Amy shares her vision for the future of the association, what to expect at this years’ IDEA World Convention, and how they are working hard to provide continuing education to fitness professionals globally! ...
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