Let’s be honest, the fitness industry is saturated and there’s competition around every corner. So how are community members supposed to make this buying decision? Bartlett from Sneeze.It walks us through his marketing concept, Simple Numbers, to help you understand when it comes to spending your marketing dollars well, we need to think less about cost per lead and more...

Did you know that 80% of people paying for fitness are Millennials or Gen Zers, since the pandemic more people are aware and interested in their health and that Live fitness is still the preferred method of workouts but it’s supported heavily by digital. Where did I find these pieces of information. These tidbits plus a whole lot more information...

Today I sit down with John Caliri from FirstHealth of the Carolinas. John has received numerous awards and recognition, including the Medical Fitness Association Director of the Year Award, the Don Schneider Award and most recently, the 2017 Hank Boerner Pioneer Award for significant contributions to the advancement of the industry....

Dan Duran is the Vice-President of Group & International business at ISSA. He has been in the training and fitness industry for almost 30 years. He started his fitness career training in police and fire academies, then about 15 years ago, he moved into the gym world and private personal training, including being a fitness director at large full-service health...

There are a lot of misconceptions about what it takes to run a successful online business…to say that it’s easy is an understatement and even experienced business owners often underestimate the time, energy and skill it takes to really succeed online. That’s why we here at the Fitness Business Podcast invited Gareth and Nicky Nock to discuss the life and...

Myzone’s Leon Rudge says “We’re obsessed with making more people active more often!” In this interview with host Dori Nugent, Leon explains: ·      Updates us on ‘The Switch’ ·      The new customer feedback mechanism to help Myzone get even better ·      The new Myzone app! The Myzone app was pushed out to over 2 million users across the world, in 85 countries and in 26 languages! Myzone is an...

Now is the time to take action and join your state or national alliance to preserve the longevity of the fitness industry! Hear how & why you should join your respective alliance from four industry leaders representing the: National Health & Fitness Alliance, Fitness Industry Council of Canada, New York Fitness Alliance, and Michigan Fitness Club Association. ...

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