Darren Shaw is the owner and manager of CrossFit Ignite, a Sydney based CrossFit Box. The business started in 2002, but have been using CrossFit principals since 2007. Darren is an experienced trainer and is known for taking no bullshit excuses. He also happens to be an excellent marketer, he has an in depth knowledge of his target audience, he...

Mish McCormack is an internationally acclaimed and award-winning Personal and Corporate Fitness Trainer. She has been the recipient of the Fitness Life NZ Personal Trainer of the Year three times (an unbeaten record), the Powerade NZ Personal Trainer of the Year, and the NZ Contribution to Community Excellence Award. With a Certificate of Fitness Management from the University of Otago,...

Justin Tamsett is the Managing Director of Active Management. He has managed and owned fitness clubs since 1990, and now travels the globe speaking on topics from business skills to work-life balance. During this show, we visit Russia, London, New Zealand and Australia. We chat about some outstanding club branding, fit outs and marketing, plus JT explores the consumer trend...

Fred Hoffman, M.Ed., is the author of Going Global: An Expert’s Guide to Working Abroad in the International Fitness Industry, and the owner of Fitness Resources, an education and consultancy company. He is the recipient of the 2007 IDEA Fitness Instructor of the Year Award and has over thirty years of experience in the fitness and health industry. During this...

Krista Popowych is the 2014 IDEA Fitness Instructor of the Year award winner and a two-time Can-Fit-Pro Canadian Fitness Presenter of the Year. Shes an international trainer and education consultant for Keiser® and JumpSport® a TV personality, DVD creator and talent, past program director, published author, professional speaker and Adidas 3-stripe team sponsored!   (And that’s just her short bio!) With...

Justin Tamsett is the Managing Director of Active Management. He has managed and owned fitness clubs since 1990, and now travels the globe speaking on topics from business skills to work-life balance. During this episode JT talks about: Tips for understanding your customers learning styleBecoming a guest in your clients YOUniverseThe importance of delivering a seamless, comprehensive and personalized service Also in...

Steve Jensen is the CEO and founder of Impact Training Corporation and The National Sales Academy. His training programs have been boosting thousands of business profits and countless numbers of directors, owners, managers and sales professionals' incomes since 1982. He is a master practitioner and trainer of NLP, a graduate of Tom Hopkins Academy of Sales Excellence and a Certified...

Introducing a guru of Fitness Business Strategy – Bill McBride! Bill is a health club industry veteran, he has worked in all aspects of sales, marketing, leadership, management, member experience and operations and currently serves as the Co-Founder, President & CEO of Active Sports Clubs. During this episode we chat to Bill about the threat of substitution and what it...

  Justin Tamsett is the Managing Director of Active Management. He has managed and owned fitness clubs since 1990, and now travels the globe speaking on topics from business skills to work-life balance. During this episode, he shares updates from the Industry Leader roundtables, we learn valuable insights from a Harvard Business Review study, and explores the consumer trend called Tinderisation! During...

Amanda Vogel is the owner of Active Voice, a writing, editing and consulting service for the fitness industry. She’s a Hootsuite-certified social media consultant for fitness brands and public figures and a Fitness Technology Spokesperson for IDEA. During this interview Amanda shares her tips on why its essential to truly understand your customer, the importance of strategy and planning...

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