Women Leaders

Helen Durkin is the Executive Vice President Public Policy for IHRSA. Helen joined IHRSA in 1989, developing the health club industry's first government relations and legal service programs. She is a committed advocate of physical activity and public policies that advance wellness. Having worked with health clubs to promote healthy lifestyles, protect clubs from harmful laws and laws and...

Denise Lee Yohn is the go-to expert on brand leadership for national media outlets, an in-demand speaker and consultant, and an influential writer. She is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest and the new book FUSION: How Integrating Brand and Culture Powers the World's Greatest...

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