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Kate Toon is an award-winning SEO copywriter and SEO consultant with over two decades of experience in all things advertising, digital and writing. Kate is the founder of The Clever Copywriting School and The Recipe for SEO Success eCourse. Shes the co-host on the Hot Copy Podcast and the host of The Recipe for SEO Success podcast....

Emmett Williams is the President of Myzone. Prior to Myzone, Emmett built and owned a chain gyms as well as having owned and grown the international sales & marketing company CFM International. In recent years Emmett was inducted into Fitness Australia’s ‘Roll of Honor’ for his excellence in leadership, and also accepted IHRSA’s ‘Associate of the Year’ award on behalf...

Helen Durkin is the Executive Vice President Public Policy for IHRSA. Helen joined IHRSA in 1989, developing the health club industry's first government relations and legal service programs. She is a committed advocate of physical activity and public policies that advance wellness. Having worked with health clubs to promote healthy lifestyles, protect clubs from harmful laws and laws and...

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