Does your brand ooze personality? Does your brand speak to your members and truly represent who you are? Why is it that some brands and logos seem to hit our 5 senses stronger than other brands. Take a listen how Brand Magic author suggests steps to update your brand. If you are considering changing or updating your brand or logo,...
As we wrap up our Generations in the Gym series, Dr. Sarah Marion is here for our final segment on the Baby Boomers. Dr. Marion shares some insights on what baby boomers are looking for in a fitness program, and how to best reach them. Learn tips for attracting boomers into fitness facilities that will help make the gym more...
Are you looking for secrets to content marketing? John Egan, author of The Stripped-Down Guide to Content Marketing, brings an infectious energy to this episode on content marketing. John has a fun, but intriguing approach about what works and what doesn't, when it comes to content marketing. John will guide and navigate you to marketing success....
In this episode, learn how your email list can add value to your business, and what's the most common mistake when composing an email. Email marketing has been around for a while so this is the perfect episode to refresh your practices. Come along with Corey Hiben for the next 30 mins to put some spice into your email marketing...
Branding is like a tapestry. There are multiple facets that need to come together. 1) A clear message and 2) Strategic design. Weave them together, and it will be impactful. Naomi Gee shares her expert advice to help you stay consistent, clear, and cohesive in your brand....
There’s no better way to expand your fitness business brand than to get published. Media outlets are looking for people to tell their story, but they won’t chase you. YOU need to go to them and pitch the VALUE that you will bring to their listeners or audience. James Patrick, founder of FITposium, shares advice on how to be successful...
Lisa Haggis is a business expert, brand strategist and founder of Realize Your Brand. According to Lisa, your brand is the way you give people a reason to choose you. If you only have surface level marketing, your members won’t stay. I’d say that is a powerful statement. ...
Are you curious about how Google can help your lead generation? According to Sydney and Megan, "Google is where it is at," when it comes to driving people through the door. Sit back and take a listen to the tips and tricks that Sydney and Megan deliver in this episode....
Do you ever wonder if your website is targeting your market? Is your website giving you more clients, more growth and more traffic? In today's episode, Jessica Freeman will guide you on how to answer these questions, plus give you her professional advice on how to make your website fresh, up to date and easy for your clients to...
Let’s be honest, the fitness industry is saturated and there’s competition around every corner. So how are community members supposed to make this buying decision? Bartlett from Sneeze.It walks us through his marketing concept, Simple Numbers, to help you understand when it comes to spending your marketing dollars well, we need to think less about cost per lead and more...
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