Author: FBP

09 Oct

Posted at 08:00h in Retention, Sales, Women Leaders by
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Robbie Kellman Baxter is the author of The Membership Economy. A book that shows you how to radically rethink how your organization can build loyalty, viral growth, and recurring revenue. During this interview, Robbie takes us through her version of the sales acquisition funnel, we talk about displaying membership rates on your website, we delve into Superusers, what they mean to your business and...

02 Oct

Posted at 08:00h in Leadership, Marketing by
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    We are celebrating our first 20 shows by looking back on some of the very best advice, tips, ideas and lessons our guests have shared on The Fitness Business Podcast so far!  We rewind to interviews with Amanda Vogel who shares advice on social media, Bill McBride with tips on strategy, Steve Jensen shares his experience on sales, Mark Miller...

25 Sep

Posted at 08:00h in Marketing by
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  Randal Godden is the CEO and chairman of VISTAGE South Africa, and also serves as a Strategic Management Consultant and Company Director in South Africa and internationally.   His career spans over 50 years, and includes line management experience, Chief Executive, Chief Financial Officer, and strategic consulting and mentoring to clients in various industries. During this weeks show, we ask Randal: The...

18 Sep

Posted at 09:42h in Club Operations, Retention by
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    Justin Tamsett is the Managing Director of Active Management. He has managed and owned fitness clubs since 1990, and now travels the globe speaking on topics from business skills to work-life balance. This weeks show we chat about how not to handle a customer complaint, What to do to ensure you monitor online activity about your business, plus we look at real life...

04 Sep

Posted at 08:00h in Leadership, Social Media, Technology by
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    Bryan O’Rourke is the President of the Fitness Industry Technology Council, the CEO of Integers Advisors and the CSO of Fitmarc and Flywheel Group. Bryan is an entrepreneur, investor and former club owner who has worked in the health club and fitness industry with his partners for 18 years. IHRSA named him one of 13 to watch in 2013. He has presented...

28 Aug

Posted at 08:00h in Leadership by
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  Mark Miller is the Vice President of Merritt Athletic Clubs and has over 20 years of experience at the Senior Management level. He is responsible for the day-to-day management and operations of 9 clubs and over 800 staff. Mark's expertise lies in leadership, staff development, revenue generation through both sales and non-dues revenue programming, strategic operations and systems development. During this...

21 Aug

Posted at 08:30h in Leadership by
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  Justin Tamsett is the Managing Director of Active Management. He has managed and owned fitness clubs since 1990, and now travels the globe speaking on topics from business skills to work-life balance. During this show, we check out gyms around the world, including The Row House and The Mile High Run Club in New York, 220 Fitness in Santa Monica...

14 Aug

Posted at 09:35h in Marketing by
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    Darren Shaw is the owner and manager of CrossFit Ignite, a Sydney based CrossFit Box. The business started in 2002, but have been using CrossFit principals since 2007. Darren is an experienced trainer and is known for taking no bullshit excuses. He also happens to be an excellent marketer, he has an in depth knowledge of his target audience, he...

07 Aug

Posted at 11:00h in Women Leaders by
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Mish McCormack is an internationally acclaimed and award-winning Personal and Corporate Fitness Trainer. She has been the recipient of the Fitness Life NZ Personal Trainer of the Year three times (an unbeaten record), the Powerade NZ Personal Trainer of the Year, and the NZ Contribution to Community Excellence Award. With a Certificate of Fitness Management from the University of Otago,...

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