21 Aug 014 Justin Tamsett – How To Use Devices And Data To Grow Your Fitness Business
Justin Tamsett is the Managing Director of Active Management. He has managed and owned fitness clubs since 1990, and now travels the globe speaking on topics from business skills to work-life balance. During this show, we check out gyms around the world, including The Row House and The Mile High Run Club in New York, 220 Fitness in Santa Monica and Orange Theory Fitness, all of that, plus we were talking about the consumer trend called Betterment.
Also in the show, Sharon Tousley is back with her latest tip on starting your own podcast. This month, she’s giving us the inside tip on what’s involved in a well planned launch.
Top Tips From The Show
- The person responsible for the success of your business is actually the individuals in your club.
- The consumer says, I need a human being to decipher all the data”. They want to connect with the right mentor or teacher to help explain it.
- The introduction of data and tech feedback allows a traditional Personal Trainer to become a Personal Coach.
- There’s a huge opportunity for gyms and personal trainers to provide clients with a clear, easy to understand translation of what the data from their devices, I-phones, Apple watches, etc actually means, and how they can use it to improve their workouts and fitness.
Inspirational Quotes From The Experts
“The person in charge of the success in your business, is actually the individuals in your club” Justin Tamsett
“The consumer is saying, I need a human being to decipher all the data, they want to connect with the right mentor or the right teacher that can help explain it” Justin Tamsett
Resources Our Experts Shared In The Show
Clubfit – New York
The Row House – New York
The Mile High Run Club
Orange Theory Fitness
Book – Podcast Launch
Store Data / communicate with customers
Podcast Editing and producing
Tweetables – share the Experts knowledge to #GROW
[Tweet “”Consumers are collecting fitness data – but they don’t know what to do with it!” @JTActiveMgmt”]
[Tweet “”Consumers need a HUMAN to decipher all the data they receive” @JTActiveMgmt”]
[Tweet “”Consumers want to connect with the right mentor” @JTActiveMgmt”]
[Tweet “”Rather than a Personal Trainer, fitness data enables you to be a Personal Coach” @JTActiveMgmt”]