014 Justin Tamsett - How To Use Devices And Data To Grow Your Fitness Business

Justin Tamsett is the Managing Director of Active Management. He has managed and owned fitness clubs since 1990, and now travels the globe speaking on topics from business skills to work-life balance. During this show, we check out gyms around the world, including The Row House and The Mile High Run Club in New York, 220 Fitness in Santa Monica and Orange Theory Fitness, all of that, plus were talking about the consumer trend called, Betterment.

Also in the show, Sharon Tousley is back with her latest tip on starting your own podcast, and this month, shes giving us the inside tip on whats involved in a well planned launch.

Episode Timeline

02:27 – Inside some USA boutique gyms – ClubFit, The RowHouse, The MileHigh Run Club
11:32 – A Barre Class at 220Fitness in Santa Monica
14:09 – Orange Theory Fitness Santa Monica
18:30 – Anytime Fitness Multi-Club owners
19:30 – Consumer Trend – Betterment
30:17 – Sponsor Message from Tribe Team Training
33:07 – Podcast Prowess – Planning your podcast launch

Top Tips From The Show

The person in charge of the success in your business, is actually the individuals in your club.
The consumer is saying, I need a human being to decipher the all the data, they want to connect with the right mentor or the right teacher that can help explain it.
The introduction of data and tech feedback allows a traditional Personal Trainer, to now become a Personal Coach.
Theres a huge opportunity for gyms and personal trainers to provide clients with a clear easy to understand translation of what the data from their devices, I-phones, apple watches etc actually means and how they can use it to improve their workouts and fitness.

Inspirational Quotes From The Experts

“The person in charge of the success in your business, is actually the individuals in your club” Justin Tamsett

“The consumer is saying, I need a human being to decipher all the data, they want to connect with the right mentor or the right teacher that can help explain it” Justin Tamsett

Resources Our Experts Shared In The Show

Justin Tamsett
Website
Twitter
Facebook
Email
Clubfit – New York
The Row House – New York
Shockwave
The Mile High Run Club
220 Fitness
AnytimeFitness Stillwater
Orange Theory Fitness

Sharon Tousley
Website
Email
John Dumas
Book – Podcast Launch
WordPress Website
Store Data / communicate with customers
Podcast Editing and producing

WIN – A copy of Powerful Insights from Joe Cirulli

And the winner is……Kate Golden!

Congratulations Kate! You have won a copy of the Powerful Insights E-Book featureing Joe Cirulli

Thank you to our sponsor Active Managment for this great prize.

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Tweetables – share the Experts knowledge to #GROW

“Consumers are collecting fitness data – but they don’t know what to do with it!” @JTActiveMgmt

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“Consumers need a HUMAN to decipher all the data they receive” @JTActiveMgmt

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“Consumers want to connect with the right mentor” @JTActiveMgmt

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“Rather than a Personal Trainer, fitness data enables you to be a Personal Coach” @JTActiveMgmt

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Share Your Thoughts

Tell us your #1 Takeaway from this show or what success you have had from implementing an idea you heard here! Comment below and you could win a 3 minute interview on the Fitness Business Podcast!