Welcome to the first of four episodes that unleash what each generation is looking for in a fitness facility, according to Murphy Research. Join Dr. Sarah Marion as she gives us the rundown on each generation, starting with Generation Z. The findings are quite interesting and will definitely help you market and design your programs to tailor to each generation's...
Boxing gyms are becoming one of the hottest trends in the fitness industry. In today's episode, Keith Keppner gives his unique perspective on starting a boxing business. ...
We talk to Jarron Aizen, the CEO of Hapana about his decision to rebrand a successful business (OneFitStop) and why the time was right to evolve its marketing to convey the deep and rich offering built by their technology and development teams. ...
Are you curious about how Google can help your lead generation? According to Sydney and Megan, "Google is where it is at," when it comes to driving people through the door. Sit back and take a listen to the tips and tricks that Sydney and Megan deliver in this episode....
Do you ever wonder if your website is targeting your market? Is your website giving you more clients, more growth and more traffic? In today's episode, Jessica Freeman will guide you on how to answer these questions, plus give you her professional advice on how to make your website fresh, up to date and easy for your clients to...
Did you know that 80% of people paying for fitness are Millennials or Gen Zers, since the pandemic more people are aware and interested in their health and that Live fitness is still the preferred method of workouts but it’s supported heavily by digital. Where did I find these pieces of information. These tidbits plus a whole lot more information...
Today I sit down with John Caliri from FirstHealth of the Carolinas. John has received numerous awards and recognition, including the Medical Fitness Association Director of the Year Award, the Don Schneider Award and most recently, the 2017 Hank Boerner Pioneer Award for significant contributions to the advancement of the industry....
There are a lot of misconceptions about what it takes to run a successful online business…to say that it’s easy is an understatement and even experienced business owners often underestimate the time, energy and skill it takes to really succeed online. That’s why we here at the Fitness Business Podcast invited Gareth and Nicky Nock to discuss the life and...
A virtual assistant can save you time and money, according to our special guest Scott Rammage. As a gym owner or manager spending time on duties that keep you away from day to day tasks can cost your club in the long run. Our industry expert, Scott Rammage, talks about the benefits of having a virtual assistant and how...
Jessica has designed and helped create a multitude of signature programs for a variety of fitness clubs. Today, Jessica is here, as our industry expert to help you do the same! Get your pen ready as Jessica will take you through step by step process on how to get started. Plus, you won't want to miss her lather, rinse...
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