What do companies like Apple, Starbucks, Nike and Amazon have in common? All four of them are among the top most recognizable companies in the world. Peter Thew from Yoga Movement tells us how he was able to create a very recognizable yoga brand within his yoga studios. Learn from one of the best in the industry...
Ingrid talks about what the future looks like for group fitness and how clubs need to adapt and change. Members, now more than ever are looking for camaraderie, but the way we present it needs to be slightly altered, post Covid. Use group fitness as a retention tool and watch your sales increase as your instructors create a community feel...
Adrian Antigua is the GM and sales manager for Gainesville Health & Fitness, which includes a 75,000-square-foot club with more than 28,000 members. GHF was recently recognized as one of the best small companies in America by Forbes Magazine. After graduating from the University of Florida, he discovered his passion for fitness, the power of company culture and the customer experience....
Lisa Simone Richards is a publicist for fitness business owners who want to build their authority to grow their business.Lisa Simone helps her client get free exposure using PR to get in front of their ideal client, and build to awareness, buzz and credibility that gets clients running TO you....
Simon Flint is the CEO of Evolution Wellness, which owns and operates Asia’s largest network of wholly-owned fitness clubs....
Robbie Kellman Baxter is a bestselling author, speaker, and consultant with more than twenty years of experience providing strategic business advice to major organizations including Netflix, Consumer Reports and LinkedIn, as well as leaders in industries including Software-as-a-Service, Media, Retail, Consumer Products, Healthcare, Financial Services and Hardware....
David Meerman Scott spotted the real-time marketing revolution in its infancy and wrote five books about it including The New Rules of Marketing and PR, with more than 400,000 copies sold in English and available in 29 languages from Albanian to Vietnamese....
In January of 2014, David Vobora, a 5-year veteran of the NFL, met US Army Staff Sergeant Travis Mills, a quadruple amputee. David opened up his personal gym to Travis, offering his training expertise. The pair started working out together, customizing and adapting to the unique challenges posed by Travis’ injuries. Through working with Travis and engaging the veteran community,...
In part one of today’s episode you will hear from Jose Teixeira, the Head of Customer Experience at SC Fitness in Portugal, then in part two, we speak with Kristen Davis, the co-owner and co-founder of Illuminate Sweat, a boutique fitness studio based in Houston, TX....
Over the coming weeks we will be bringing you a series of special ‘In The Trenches’ interviews with fitness owners and managers, who will share their stories about what they’re doing during the COVID-19 crisis...
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