302 Improve Member Engagement With Your Social Media Posts

Shelley Melville, owner of Anytime Fitness in Australia, seems to have found the secret sauce to getting her members to engage in her social media posts. In this episode, she will share with you the ingredients to get your members to engage with what you are posting. Shelley explains that with consistency and a variety of posts, your club can use social media platforms as a strong tool for retention. Recruit your team to help with posts and to find the inspirational stories, within your club, so your members can see that you are real, human and that everyone has a story.

Don’t miss this special episode. I guarantee that you will find a few new tidbits to improve what you are posting.

Your Podcast Snapshot

Is it more important to have a lot of followers’ or have high engagement of your posts?

Episode Timeline

0:08 Fitness Business Podcast Snapshot
0:40 Thank you to our podcast partner, MyZone
0:55 Intro to today’s show
2:55 Message from our podcast partner, MyZone
3:16 Welcome to the show Shelley Melville
7:05 Is it more important to have a lot of followers’ or have high engagement of your posts
9:00 Shelley‘s secret to creating successful posts
11:00 Types of posts that get the most engagement
15:41 Focusing for engagement
16:50 Finding the perfect content for engagement
19:00 Inspirational stories for engagement
20:23 Top 3 posts
28:28 KeepMe Fitbizpiration- 3 Tips to Boost Engagement on Your Social Media Platform
30:35 Interview Extra: Content strategy for “after opening” from Covid 19 shutdown
33:05 Thank you Shelley
33:24 A message from Team Rockstar Fit
33:50 Quick Fire Five with Joanna Rawbone
36:26 A quick message from our podcast partner Precor
36:50 Throwback Show: 171 Ignite the Customer Experience in Your Fitness Business
38:15 Thank you to our foundation partner Active Management