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Bill Besselman is the VP of Connected Fitness Strategy and Integration at Under Armour. Bill manages all aspects of Under Armour’s digital strategy development, including integration of recent acquisitions MapMyFitness, MyFitnessPal and Endomondo into the Under Armour business. During his time leading the corporate strategy team Bill’s role was to identify, gather, and drive strategic initiatives and the voice of the...

Introducing a guru of Fitness Business Strategy – Bill McBride! Bill is a health club industry veteran, he has worked in all aspects of sales, marketing, leadership, management, member experience and operations and currently serves as the Co-Founder, President & CEO of Active Sports Clubs. During this episode we chat to Bill about the threat of substitution and what it...

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