305 Club Challenges That Build Retention and Culture with Mark Capelin

Mark Capelin has owned Fitness businesses since 2004 and he loves all things fitness and all things business. Sure, he has made plenty of mistakes, but he also has had many successes.

He is passionate about continued learning and development. His current business, Tribe Social Fitness is the culmination of everything Mark believes in: fun, teamwork, positive culture, and continued development. Mark, focus is building outstanding Teams, being proactive with effective marketing and exploring new ways to retain members and has found this through cultivating a team fitness challenge.

Your Podcast Snapshot

How the birth of a new fitness challenge came about
The changes that took place
The key marketing components that helped to make the fitness challenge a success

Episode Timeline

0:07- The Fitness Business Snapshot
0:39- Thank you to our podcast partner, MyZone
1:50- The Value Proposition w/ Sarah Pellegrino
2:57- Mark Capelin’s Bio
4:05 – Message from our podcast partner, MyZone
4:35- Welcome Mark Capelin from Tribe Social Fitness
7:05- The birth of the new school fitness challenge
8:12- Massive member engagement
9:10- The financials of the contest
11:46- The changes that shaped the successful fitness challenge
21:20- The key marketing components that helped make the fitness challenge a success
31:39- The social aspect of the contest
34:00- KeepMe Fitbizpiraion: The 3 tips to move from old school challenges to the Tribe Social Fitness challenge
34:10- Thank you Mark Capelin from Tribe Social Fitness
35;00- Thank you to our podcast partner, GymSales
35:27- Quick Fire Five with Sara Kooperman
40:09- THROWBACK SHOW #201 5 Ways To Increase The Quality of Your Leads
41:46- Join the Active Management Facebook community