26 Aug 066 Tema Frank – The Human Connection In Customer Service
Tema Frank is a best-selling author and has worked in customer experience, marketing, and usability testing for over three decades....
Retention
06 May 050 How to Run Group Personal Training So You Make Money
This week we answer all your questions about starting, running and growing group training in a PT studio or fitness club with our special guest Adrian Antigua from Gainesville Health and Fitness, USA. Adrian Antigua is the general manager and sales manager for Gainesville Health and Fitness in Florida, USA, which includes a 75,000 square foot club with over 28,000 members. After graduating from the...
01 Apr 045 An Coppens – The Power of Gamification for the Fitness Industry
An Coppens is the Chief Game Changer at Gamification Nation Ltd, which offers gamification design services, serious game design and an online gamification support community. Her solutions are designed to encourage winning behaviours and improve business results in the areas of sales, recruitment, learning and productivity. Projects she has worked on included reviewing onboarding of sales staff and their incentivisation, assisting managers with getting ready...
09 Oct 021 Robbie Kellman Baxter – What Gym Owners Can Learn from Crossfit Boxes from a Non-Member
Robbie Kellman Baxter is the author of The Membership Economy. A book that shows you how to radically rethink how your organization can build loyalty, viral growth, and recurring revenue. During this interview, Robbie takes us through her version of the sales acquisition funnel, we talk about displaying membership rates on your website, we delve into Superusers, what they mean to your business and...
18 Sep 018 Justin Tamsett – Fitness Businesses That Have Embraced Local Love & Rewarded Status
Justin Tamsett is the Managing Director of Active Management. He has managed and owned fitness clubs since 1990, and now travels the globe speaking on topics from business skills to work-life balance. This weeks show we chat about how not to handle a customer complaint, What to do to ensure you monitor online activity about your business, plus we look at real life...
31 Jul 011 Justin Tamsett – The Power of Brand Fanatics In Your Fitness Business
Justin Tamsett is the Managing Director of Active Management. He has managed and owned fitness clubs since 1990, and now travels the globe speaking on topics from business skills to work-life balance. During this show, we visit Russia, London, New Zealand and Australia. We chat about some outstanding club branding, fit outs and marketing, plus JT explores the consumer trend...
10 Jul 008 Justin Tamsett – The Importance Of Understanding Your Clients YOUniverse
Justin Tamsett is the Managing Director of Active Management. He has managed and owned fitness clubs since 1990, and now travels the globe speaking on topics from business skills to work-life balance. During this episode JT talks about: Tips for understanding your customers learning styleBecoming a guest in your clients YOUniverseThe importance of delivering a seamless, comprehensive and personalized service Also in...
12 Jun 004 Amanda Vogel – Strategies for Social Media Success
Amanda Vogel is the owner of Active Voice, a writing, editing and consulting service for the fitness industry. She’s a Hootsuite-certified social media consultant for fitness brands and public figures and a Fitness Technology Spokesperson for IDEA. During this interview Amanda shares her tips on why its essential to truly understand your customer, the importance of strategy and planning...
05 Jun 003 Dr Paul Bedford – Key Insights From The Retention Guru
In this show, we interview The Retention Guru, Dr Paul Bedford. With over 20 years experience working in the fitness industry, Paul is one of the global fitness industry’s leading authorities on retention, attrition and member experience management. During our chat we ask him about the most surprising revelation he has come across when it comes to retaining members, and has...
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