20 Nov

Posted at 08:00h in Marketing, Women Leaders by
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Christine Thalwitz has been immersed in the health and fitness industry for more than 20 years. As Vice President of Marketing at acac Fitness & Wellness Centers, she provides leadership for strategies, tactics and resources that support revenue growth, member acquisition and retention, and delivery of acac's promise to help others live their best. Christine oversees market research, advertising, promotions, communications, public relations, and media...

13 Nov

Posted at 08:00h in Marketing, Sales by
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Justin Tamsett is the Managing Director of Active Management. He has managed and owned fitness clubs since 1990, and now travels the globe speaking on topics from business skills to work-life balance. During this episode JT talks about:  On-boarding new members into your gymHow life experiences influence how we exerciseHow consumers love mystery experiencesHow we can use this consumer trend with our...

06 Nov

Posted at 08:00h in Leadership by
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Tim Keightley is an experienced visionary, leader and has been the driving force behind some of the most successful health and fitness brands in the world. He has a track record that includes creating the largest personal training business in Europe and elevating some of the most successful in the US to new levels. Tim is also a highly sought...

30 Oct

Posted at 08:00h in Leadership by
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Mike Michalowicz is the entrepreneur behind three multimillion dollar companies and is the author of Profit First, The Pumpkin Plan and The Toilet Paper Entrepreneur. He's a former small business columnist for The Wall Street Journal and the former business makeover specialist on MSNBC. Today Mike travels the world as an entrepreneurial advocate, he is globally recognized as the guy...

16 Oct

Posted at 08:00h in Leadership by
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In this weeks show, JT from Active Management shares some new research about the role of people in our business, he asks the question are we paying them enough attention and should there be a stronger focus on Human Resources in our businesses. We then dive into demographics and how we can no longer assume that traditional segmentation is relevant, and...

09 Oct

Posted at 08:00h in Retention, Sales, Women Leaders by
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Robbie Kellman Baxter is the author of The Membership Economy. A book that shows you how to radically rethink how your organization can build loyalty, viral growth, and recurring revenue. During this interview, Robbie takes us through her version of the sales acquisition funnel, we talk about displaying membership rates on your website, we delve into Superusers, what they mean to your business and...

02 Oct

Posted at 08:00h in Leadership, Marketing by
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    We are celebrating our first 20 shows by looking back on some of the very best advice, tips, ideas and lessons our guests have shared on The Fitness Business Podcast so far!  We rewind to interviews with Amanda Vogel who shares advice on social media, Bill McBride with tips on strategy, Steve Jensen shares his experience on sales, Mark Miller...

25 Sep

Posted at 08:00h in Marketing by
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  Randal Godden is the CEO and chairman of VISTAGE South Africa, and also serves as a Strategic Management Consultant and Company Director in South Africa and internationally.   His career spans over 50 years, and includes line management experience, Chief Executive, Chief Financial Officer, and strategic consulting and mentoring to clients in various industries. During this weeks show, we ask Randal: The...

18 Sep

Posted at 09:42h in Club Operations, Retention by
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    Justin Tamsett is the Managing Director of Active Management. He has managed and owned fitness clubs since 1990, and now travels the globe speaking on topics from business skills to work-life balance. This weeks show we chat about how not to handle a customer complaint, What to do to ensure you monitor online activity about your business, plus we look at real life...

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